Uber Swot Analysis

Who in their right mind would be willing to pay the most expensive price for a taxi ride, when the ability to be content with a cheaper price occurs? In the UK, the American start-up transportation phenomenon Uber is cheaper than the standard black cab. The technological substitute provider changes everything. It breaks away from the traditional monopoly that the cab companies have been in possession of in the last decade. But what is actually the concrete concept of Uber? Do the customers, the Uber drivers and the competitors share the same enthusiastic view on the innovative underdog (or “Uber”dog, I might add)? Where is Uber’s strengths and weaknesses, and how does it affect their future potential?

Regardless of personal opinions, it is

The app is available in 440 cities across six continents. Expansion often bumps into cultural differences – whereas, Uber is no exception. Therefore, Uber is experiencing trouble in some local markets, for instance France, Spain, and Italy, where the company has been marked as illegal. In spite of being illegal in many new, potential markets, the company is legal in Canada, the USA, parts of Europa and Asia. Uber may be a fast growing company, but what does the growth benefit, when they do not research the legality of potential markets? Uber risks being portrayed as arrogant and uneducated, hence if they continue to challenge the laws of countries. Undeniably, the arrogance could destroy their brand and ruin their opportunities of cornering the market, before they even have tried

Although Uber seems to have a clear (and harming) tendency towards the markets they thrive to enter – they do not care about the legality or the laws, which make them look unprepared and aggressive, as they just want to continue their economic growth and not show consideration for whatever may be door stops. However, Uber is an innovative game changer. Uber is an excellent business model – but with an imperfect management. If the thriving company would concentrate on a better and more favorably management, they would change their world with their idea. Hereby, the “Uber”dogs would no longer be, what they are – underdogs – but instead, they would be the best provider of customer transportation from A to B. The new kid on the block would be the starting signal for new technologies challenging the traditional providers – what is greater for the world’s economy, than a propitious