The breakthrough of social media has forever changed how buisnesses work and how media gets transfered through a social place. Even though social media is a very new catagorey in the marketing capabilities and in Information System structures, there is so much potential, maybe even some untaped that buisnesses can use to become succesful and reach people in a way that no other source of advertisment could before. Socail Media is dynamic and so is how buisnesses use it. Theres a lot of information moving around in a very short time period and companies want that information in order to use it to their benefit. Not neccisarily as a means of spying on people but to find out what individuals want and advertising to them.
It has become an app for easy managing. Benefits Of Instagram: While you analyze benefits of this media, you will come to know about basic things like, • Connection Between Customers: It stands in addition to other social media networks in terms of connection factor. It has capability to give high engagement. With its features, it is the perfect platform to connect with customers. It gives unique way to collect user’s feedback.
The advertisers can practice a range of methods, such as pay per impression, pay per click, pay per play, and pay per action. Therefore, vendors can control which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked instantly because online marketing advantages usually need users to click on an advertisement, to visit a website, and to execute a targeted deed. The Internet 's massive range can permit promoters to
c. Zara should now develop its own IT and marketing department and should launch an online marketing campaign through search engine optimization, social networking websites like facebook, twitter, bebo etc. d. At the moment Zara is more focusing on the development of its stores on the prime locations on the high streets which is also a good strategy. e. With the help of fully functional interactive website customers can give feed back immediately after using the product and we can improve our products quickly. f. key to keep the designer updated regarding rapidly changing customer
Everything evolves and so does consumers and their method of communicating. Traditional marketing has also evolved to keep up with times. Let's start with the product. Even though products are sold online, the product quality still plays a vital role. By providing a high-quality product, end-users will experience this and provide positive feedback leading to positive word-of-mouth about your company's
Event marketing is the function of event management that can keep in touch the particiants of the event and visitors, read their needs and motivations develop products that meet these needs and build a communication programme that expresses the purposes and objectives of the events. Event marketing needs to be creative, focused, centralised, focused and leveraged to create the maximum return on event. It is the process of employing the marketing mix to attain organisatoinal goals through creating value for customers and clients. The organisation must adopt a marketing orientatjion that stresses the building of mutually beneficial relationships and the maintenance of competitive advantages. It is a promotional strategy that involves face-to-face
Organisations irrespective of their business model use various marketing and communication tools to promote their offerings and achieve financial and non financial goals. Companies have number of general objectives for their marketing and communication programs. Some of these objectives can be informing the prospective customers about their product offerings. Then an attempt is made to persuade these customers to choose their products out of the given basket of product offering available in the market. Finally, the objective of the marketing and communication program is to induce the customers to make a purchase.
ACTIVITY 3: ANALYSIS OF MARKETING COMMUNICATION STRATEGIES Marketing communication strategies address the issues of how (Processes, activities) when (stages of the marketing-mix) and to whom (target market & audience) a company might want to sell or advertise its products or services. They are the staple of an organisation competitive positioning as they directly or indirectly persuade consumers, by either changing their perception of a brand, or persuading them to purchase a product or service. Effective communication strategies will make sure that the right messages are conveyed to the right audiences through the right channels. The marketing mix of a company or the 4 P’s (product, price, place promotion) aims to directly or indirectly
Marketing shapes the image of the organization, how people associate the organization products or services and indeed give people the confidence about their products and services .Actually there are many important roles that marketing function can play it in the organization. Like, marketing function can establishing relationships between customers and the organizations offering to the market. Also it can gives as the confidence to want to try a new product in the market. The marketing function is also can participation in publicity activities, advertising and customer interaction through creating feedback form. HYPERLINK "http://www.smallbusiness.chron.com" www.smallbusiness.chron.com