Toyota Company Swot Analysis

Toyota Motor Corporation is a Japanese multinational automotive manufacturer company. Which is the fifth-largest company in the world by revenue, Toyota is the world's largest automotive manufacturer company with a strong work ethic, positive brand name, and positive competitive culture. Toyota conducted a SWOT analysis to audit its company and its environment in order to make marketing decisions to maintain the value of its products.

One of Toyota’s strengths that makes their business so successful business is their strong work ethic. According to document C Toyota is sticking to their core values and aren't cutting corners resulting in rapid growth. Also stated in document C Toyota is never satisfied with where they and are always grow their

Companies like Nissan, Honda, Subaru, and Mazda had their net profit increases which is not good for Toyota because if other companies net profit increase the more people are buying cars from other companies, therefore less people are buying from Toyota(Doc E). Another issue Toyota is having is the price of cars falling in large markets. Like in the U.S. and Asian markets that slowed down drastically due to the lack of demand for automobiles (Doc E). Without the large demand for automobiles from these big markets the net profit of toyota is going to drop. Nations with weak currencies usually have much higher levels of imports compared with their exports, resulting in more supply than demand for such currencies on international foreign exchange markets. An example of this is the Yen and the dollar bill because now that the yen has a low currency value it is bringing down the value of Toyota (Doc

As well as the positive brand image and Competitive culture through globalization, diversification, and investments in research companies. While Toyota did have some weakness such as loss of trust, weak presence in emerging markets, and time spent in research and development they can work from their mistakes and leap forward. Through gaining the trust of the customers and setting up quality control fro products and spreading awareness about Toyota globally and globalizing exports. Along with spending more time in research and development to ensure the products are safe. Toyota can still expand their company through the different opportunities bestowed upon them such as globalization, changing market, and collaboration. Which they can take advantage of by expanding their company to other countries with a demand for automobiles. Adapting to the needs of the customers for constant cash flow or partnering with other companies that can further explore new areas in the market. If Toyota is not one step ahead then some of the threats like competition, price of car falling in large markets, and yen-low currency value could affect the company in the