Stride Rite Case Study

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Stride Rite
The Stride Rite Corporation is a leading marketer of children 's footwear in the United States and is a leading vendor of athletic and casual footwear for children and adults. Along with the Stride Rite brand, the company deals in footwear under the following owned or licensed brands like Keds, Robeez, Grasshoppers, Sperry Top-Sider, Saucony and Jessica Simpson Kids. Stride Ride is a wholesaler of footwear, independent shoe stores, selling in department stores, value retailers, and specialty stores. They sell items in various countries outside the United States and Canada via independent distributors and licensees. Stride Rite along with has company-owned children 's booteries which sells children 's Stride Rite and other company owned children 's brands. The company imports the majority of its items from sovereign resources in Asia which manufacture footwear according to every brand 's terms and quality standards.
Facts about Stride Rite
Stride Rite was established Boston, Massachusetts, in the 1919, then known as the Green Shoe Manufacturing Company by Jacob A. Slosberg and Philip Green. Green sold his interest to Slosberg twelve years afterwards. Jacob 's sons Samuel and Charles were heads of sales and manufacturing in that order. Green Shoe later made into a public company in 1960 and was listed on the New York Stock Exchange. It acquired the name Stride Rite Corporation in the year 1966 to emphasize the brand name of one of its famous products. The name

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