Studds Case Summary

STUDDS JOINT VENTURE

Name: Youssef, Boujnane

1. Options available to Studds following the Meeting with Nolan Management
Approaching the international market takes several forms. The approach taken by Studds is aimed at partnering with other business entities that are already established. Although this is a viable option for firms that seek to enter the international market. Joint venture makes more sense in the circumstances that the acquisitions that are available are underdeveloped, or the worth is too little. The approach could take the form of one international commercial player partnering with local physical players. The approach requires that the partners develop a sense of trust and honesty in their dealings with one another. Reliability of the partners is an important aspect of the arrangement. In the circumstances of Studds, there is distrust that exists between the two companies, hence making it difficult for the agreement to come through. However, there are other options that the company can explore in its bid to break into the international market.
The first option that Studds Company could explore in their endeavor to enter into the international market is through exportation of its product without having a local presence in any other countries that it supplies. There is evidence from the case study which shows that

First, it is obvious that a business that goes international stands a greater chance of growing its business. When a company trades internationally, there is a greater chance suppliers and clients increasing significantly. The expansion is normally difficult when in one’s country alone. The second reason is the fact business that relies solely on one market and puts all its available resources into a single currency is risky. International business reduces this risk since investment is done in different