CHAPTER # 4:RESULTS4.1 DISCRIPTIVE PROFILE:Well after a long research and gathered information, over the problem statement which is “today student buying behavior is being affected due to advertisement”. Now I have concluded that students buying behavior is being affected because “today’s advertisements are not designed for the students. And also advertisements have become less-attractive”. Student’s now doesn’t have the same priorities like before for examples girls were attracted towards Barbie and boys towards cars or some stuff. These days student’s utilizes most of their time on video games or internet or android etc., to meet the expectations, companies need to re-study their market segmentation and targeted audience and their likes …show more content…
The products that are being advertised have fat and other unhealthy elements in it which eventually causes severe diseases like obesity and many other however, unhealthy or hygienic food isn’t only advertised on the television but some of the healthy foods have also been advertised on the television, billboards etc., which has some fine message in it as well. There are many researchers conducted on this certain topic but all of those are being on eating habit or academic habit but we couldn’t manage to get some information regarding social behavior hence, I had started getting information by my own way through the questionnaire. All of the information that I had gathered were really helpful for my research.
5.2: FINDINGS:On the basis of the analysis of the data that I have collected throughout the research, I had concluded that a parent doesn’t have much impact on the decision making of students at this age however, advertisement has more impact comparatively. Whenever students (children or youngsters) watch any advertisement they would prefer to purchase it which eventually added into student’s consumption list. Besides I have found that obesity is one of the major diseases which are spreading through advertisement. Advertisement also teaches student social habits and social
Nationally it is known cigarettes are an unhealthy addiction giving it a unique word choice that compares that crisis from 1970s to what the big foods industry is currently doing with its marketing. This provided a logical argument following up with credibility of discussing two meta-analysis done about how ads play in food roles. More in the article are numerous sources that makes a collage giving it an overall neatness and
Kids can be taught that what’s on an ad isn’t necessarily what they need.” At the end, marketers must maintain an appropriate structure or strategy without using people in a bad way. If it’s possible for a child being obsessed with a toy and food box, then it’s possible for him to like a sweet fruit box with an interesting book or comics, magazines etc. if we can support or teach them. We must accept that healthy food, exercising, protecting environment, enjoying beautiful sides of life, even choosing the best music or watching the proper advertisement - they are the best solutions for a good future even though they may be hard for some people to adapt.
In Schlosser’s article, “Kid Kustomers” the main argument is that major ad agencies are focusing to much time advertising to children. He uses multiple topics and threads to portray the negative effects of marketing to children. Using the example of Fast Food industries partnering up with toy companies to appeal to the younger consumer and goes into the effects the children have on their parents as a consumer. Using the example of fast food Industries backs up his claim when marketing to children can be bad. Fast food companies are already unhealthy and when they paired up with big toy companies the influence on the child is even greater.
In "Hype", written by Kalle Lasn argues about advertisements nowadays are unconsciously part of our daily life. Everyday we see different types of ad such as display ads, radio commercials, and TV commercials. According to the author 's, so many commercials are mental polluting. There is no place to hide from advertisements are found everywhere such as buses, billboards, stadium, gas station, countryside, etc. I agree with the author point of view.
2. Needs and wants of the demographic group: Upgraded technology that can offer a unique experience Compact and easily portable Two in one product 3. How the needs and wants of targeted group are reflected in the marketing mix: The marketing mix reflects the demographic group through the product’s discounted price, promotional bonus gift voucher, advertised as a student’s study tool, distributed by delivery and by personal means and by the products unique features that are wanted and needed by the targeted group.
This essay argued that slimming advertisement should be banned. In order to explore these issues, this essay will first criticize slimming advertisements creating adverse effect on customer physical health, followed by the promotion of gender inequality, and harmful effect on mental health will also be discussed. First of all, the exaggeration effect mentioned in the slimming advertisement will attract the customer but also has a negative impact on the customer’s physical health. As long as the ads hide the potential dangers of products, especially teenage girls rarely premeditated before using them, some health
In conclusion, advertisement is propaganda with deleterious effects on our society. Often times we don’t even know we are being affected- this is because advertising is so common. A child may see an ad twice, but they will remember the tones or images and begin to want that toy or product they see. An adult may see an ad that relates to them and a desire for the product, they never wanted to begin with, is
I. Introduction A. Hook/Attention getter: “Fast food” is named as fast food because of the whole process from ordering, preparing and serving the food just take several minutes. B. General statement: Fast food is becoming more and more popular among people around the world because of the changing of lifestyle from the past times to the present times. C. Thesis statement: Due to the convenient, affordable price and good taste of fast food, consumption of fast food is rising according to studies but it also brings negative effects on our health in the long run. II. Body A. Topic sentence: Fast food restaurant such as McDonalds (McD) or Kentucky Fried Chicken (KFC) are available almost anywhere in the world, and you can even get it with a simple phone call and get it delivered right in front of your door step or by ordering through their websites without leaving your work desk.
III.Conclusion A.Restatement of the thesis statement: Although fast food is convenient, affordable and have a good taste, we should avoid having fast food too often for our own health. B.Suggestion/recommendation: To totally avoid fast food is hard, but we should reduce our consumption of it, maybe twice a month. Other than fast food restaurant, maybe other restaurant should also start making delivery to cope with people’s lifestyle
In the conclusion, blaming others has been always the easier and the best solution to get out of the problem. The lack of physical activities played a big role in children’s obesity, moreover the unhealthy food choices by the parents may led to increase the chances to get over-obese. Limitation is the key of success in fast food case, it is very important for parents to limit the fast food consumption and to control and monitor what their children eat daily. To avoid the lack of physical activity, parents must manage to take their children at least once a week to a park or a swimming pool without rewarding them with sweets or fast food meal. Furthermore, parents must limit their children access to televisions and social media, so they cannot be fooled by the
In the middle east and Malaysia, there are huge marketing promotions of food high in fat and many parents are having a tough responsibility in which they are confined between picking a good selection of food products to maintain their health and the health of their children or to succumb to their desires and their children’s requests to buy unhealthy advertised food products. Therefore, fast food advertising has a profound negative influence on children’s food choices and parents buying behavior in the middle east and Malaysia as it attracts them through several mediums and themes, resulting in unhealthy eating habits and an increase in the consumption of unhealthy food that causes negative health effects as obesity and weight gain, along with a tendency in the middle eastern society and the Malaysian to eat western style fast foods, which in return creates a growing demand for western fast food outlets that rises from the western culture influence on
In general, a healthy diet can help to maintain a healthy body weight or improve overall health and decrease the risk of many diet-related chronic diseases, such as cardiovascular disease, diabetes and some cancers. There is a good evidence proved that eating a healthy diet can reduce the risk of obesity and illnesses such as diabetes, heart disease, stroke, osteoporosis and some types of cancer. The foods that people consume contains several different types of nutrients, which are all required for the vital processes of human body. Impact and contribution of a healthy diet to a positive lifestyle are according to people’s lifestyle, behavioral and habits. Examples, eating habits, health awareness, physical activity, lifestyle practices, and others that will influence people’s lifespan and lifestyle.
5. Dieting ads targeting youth are harmful than beneficial. 6. Why medical insurance is essential? 7.
(Niazi et al 2012) A survey was conducted on effective advertisement and how it impacts consumers buying behaviour. This brought an outcome that advertising is one of the most effective tool to attract consumers positively towards the product. When a consumer gets emotionally attracted towards the product, he tries his best be use and try the product at least once. When the purchasing power of a consumer changes, it affects the purchasing level too side by side.
Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.