On the other hand, culture can be defined as the beliefs or values by making sense of our experiences, also concerns how we communicate these values and ideas through mass media. Thus, mass media are centrally involved in the production of modern culture. Moreover, advertisement can bring a big group of audiences (Jawitz W., 1996) in order to attract the biggest possible audiences for the television shows, newspaper and so on; the media have to do every way to entertain the audiences the most. The audiences are absorbed the advertising by the media. Hence, when the media are trying to advertise something; it likes a trend; people in similar group will have the same culture which means they are forced to buy the
Media usage reflects and shapes both language use and attitudes in a speech community. For second language learners, the media may function as the primary—or even the sole—source of native-speaker models. Third, the ways in which the media use language are interesting linguistically in their own right; these include how different dialects and languages are used in advertising, how tabloid newspapers use language in a projection of their assumed readers ' speech, or how radio personalities use language—and only language–to construct their own images and their relationships to an unseen, unknown audience. Fourth, the media are important social institutions. They are crucial presenters of culture, politics, and social life, shaping as well as reflecting how these are formed and expressed.
The media has widely become a crucial part of our daily lives as it acts as a powerful source of information to the public. It not only serves to entertain and educate the community, but also represents them as a watchperson in conveying government related issues. With this, the media has helped shape our ways of living, beliefs as well as our cultures, in developing our own sense of identity. The system of transmitting messages and information to the world is known as representation. It constructs mainly in the form of media of the aspects of reality, despite several controversies regarding what the formulation of reality is to the world.
INTRODUCTION 1.1 Overview The evolution of media from the traditional media to the modern media has changed the way we look around us and understand different things. The new means of media are interactive and engaging while old means are more traditional way of communicating. Social media has given us a number of new options by making us to interact with one another via the Internet. It has made media become much more personal and diverse as user-generated content becomes more significant in our lives. The traditional media includes television, radio, newspapers, magazines, books, etc.
Media make advertising and trade more effective, especially within high tech organizations. for example In Egypt and Tunisia government is the sponsored for advertising that important since these countries depend on tourism for national income. Media from both countries inform the world about interesting places to visit. Social Effects of Media The media are among the most significant institutions within modern society. Most people are exposed to some form of media on a daily or regular
In modern society, media use has become an integral part of our daily lives. We use it for information, for entertainment purposes, and for just passing time. When we engage with media, we are constantly bombarded with messages from news, advertisements, and entertainment. When we study mass communications there are many phenomena that we may observe to help us better understand and measure the impact the various types of media messages have on individuals. One of the most well researched and widely accepted theories in mass media is the theory called the Third-Person Effect.
INTRODUCTION The following report can investigate the role of the mass media in politics and to seek out however mass media result the society. The modern media play a central role not solely at intervals the political processes of each sort, starting from coverage of major political events and establishments to effects on campaigns and elections however conjointly in any individual's life, providing several necessary data services additionally as giving prospects for self-enlightenment and diversion. We tend to board a society that depends on data and communication to stay United States of America moving the correct direction and do our daily activities like work, diversion, health care, education, personal relationships, traveling and the rest that we've to try to. The media have a significant role as folks have come back to treat TV, radio, and newspapers because the basis on that to assume and act within the world. Therefore media have a high potential power to influence peoples’ perspective, opinion and behaviour around several sensitive problems.
“Media”, to start with, is defined as the main means of mass communication, such as television, radio and newspapers regarded collectively. Shaping someone is to influence their development and to help him or her become who they are. “Who we are” is defined by our actions, beliefs, values, behavior, attitude and personality. A national survey conducted by the Kaiser Family Foundation found that Children and adolescents are spending an average of 7 hours and 38 minutes on media, which shows the prevalence of media in our lives today. I believe that media shapes who we are to a large extent, so much so that it affects majority of people.
Media, and technology effect on the society The last two centuries succession of genius inventors such as Samuel F. B. Morse invented the telegraph, Alexander Graham Bell the telephone, Edison movies, Marconi radio, Farnsworth TV. These heroic visionaries knew what they were doing and their visions changed lives and made things easier on society. The theory of media evolution started in 1833, the birth of newspaper come to exist, and reached out to mass readers. Looking at the era where newspapers were the major source of information the public rely on. Then came along telephone, many anticipated its use as a broadcast public-address style technology for concerts, and speeches.
A noticeable role is amusement. The media can act as a launch pad for our thoughts, a source of vision and play his roles extensively. In the early decades of the twentieth century, the first most important non-printing form of mass media that is "radio" exploded in fame. Radio which were less pricey than telephones and broadly accessible in 1920 had an ability to telecast their show from few stations but massive number of people was listening at a single time. But the tangible era of new media was started when the Internet debuted in 1984 the world began to change in spectacular ways.