Media Social Influence

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Aristotle said that man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something in nature that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a god. As a result, man is a social being. If somebody perceives us in some way, individuals are more prone to see ourselves in this particular way. People are less willing to be diacritical, they are afraid of rejection or being laughed at and this is not about our private convictions. This is how subconsciousness and social influence works. Aronson shows that people feel a need of integrity,…show more content…
This semantic features are used according to the media intentions, whether they want to inform, to persuade or entertain the society. 1.5. Summary The history of media goes back to prehistory people, when the very first medium were cave paintings. Over time it has changed thanks to inventions made as follows: printing press, telegraph, telephone, radio and television. It can be said that media always meets an expectations and needs of the population of a given time. As many features of media developed they started to be classified as a different types. The most general division is made by means of perception: visual media, audible media and audiovisual media. Behind that it is possible to divide them into types of receiving, content and so on. Media became an inherent part of every individual life. They influence not only behaviours and attitudes but shapes peoples beliefs and values. According to gender identity and relationships, they are reflection of incentives taken form media but it cannot be said that media provides models to imitate, only normative

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