1. EXECUTIVE SUMMARY The case is talking about Subway, the popular fast-food sub restaurant which was originated from North America and expanded in many countries over the past few years. When the founder of Subway, Fred Deluca opened the first Subway Sandwiches & Salads shop in Bridgeport, his primary goal was to just stay in business. Moving from one success to another, the expansion of Subway has been very steady alerting the need of international franchising and that’s how Subway’s first mission statement came up to life. Subway mission was to “provide the tools and knowledge that entrepreneurs to compete successfully in the quick service restaurant (QSR) industry worldwide, by consistently offering value to consumers through providing
Background Info Subway is an American fast food restaurant chain that mainly sells sandwiches and salads. Its mission statement and vision focus on customer satisfaction and freshness. Its Mission statement states “Delight every customer so they want to tell their friends - with great value through fresh, delicious, made-to-order sandwiches, and an exceptional experience”. Its Vision indicates “Be the #1 Quick Service Restaurant franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience”. Subway’s business strategy includes easy access, healthy perception, and ability to customize.
The Subway started to explore Russian market since the beginning of 1990s. The first Subway café was opened in Saint – Petersburg in 1994 (Denero, 2011). The Moscow market appeared just 4 years later in 1998 (Оbuhova, 2001). Today there are 201 Subway restaurants (Subway, 2011a) in 47 cities (Subway Russia, 2011a). The Russian Subway uses the social networks since July of 2009 in order to be in touch with the potential franchisee and clients of the restaurants, to increase the information knowledge about the franchising itself and the fast food Subway (Marketing manager Rus, personal communication, 2011–05-01).
Introduction Subway is an American fast food restaurant franchise that primarily sells sandwiches andsalads. It is owned and operated by Doctor 's Associates Inc. Subway is one of the fastest growing franchises in the world, with 44,280 restaurants in 110 countries and territories as of September 18, 2015.] It is the largest single-brand restaurant chain and the largest restaurant operator in the world. The reason for choosing this outlet is they are committed to customer satisfaction through offering high quality food with exceptional service and good value.
Subway is a privately held American fast food restaurant. The subway franchise was established in 1965 and still sells some of the world’s best submarine sandwiches today. Subway advertises it’s delicious looking subs using billboards, commercials, and advertisements. One commercial for example, features simple but effective advertising. This commercial is very simple and shows the mouth watering submarine sandwiches and states 2 words: eat fresh.
Subway is aware of its target market population’s irregular food habit and majority do not like to opt for variety of food choices, as these customers prefer to choose what they want. Subway prepare its sandwiches as per customer’s preferences, in front of them according to their choice. Subway is practising the choice of “point to order”, which customers will get what they want with their selection. It is the exact opposite way of delivering service when compared to its competitors, such as, KFC, Mc Donald’s, Wendy’s, and so
To get capital for the production of the hats, Daymond convinced his mom to mortgage their house for $100,000. He also worked full time at Red Lobster and worked on FUBU between shifts to make ends meet. Building FUBU was not without challenges. Between 1989 and 1992, they had to close down 3 times as the company ran out of money. In 1992, they made a huge order of hats and sold them on the streets, making $800.
Doritos have been around for almost 50 years. It all started when Frito-Lay founder, Elmer Doolin, persuaded Walt Disney to open a Mexican restaurant called Casa de Fritos in Frontierland of Disneyland. During that time, the food for the food venues would be delivered by truck to the venue from a company called Alex Foods. The company was established by Alex Morales, a Sonoran immigrant who took his small business of selling tamales from a wagon and turned it into a multi-million dollar empire. Casa de Fritos would receive routine deliveries of tortillas and taco shells from Alex Foods to use for their restaurant.
Mcdonald's was first created by two brothers Dick and Mac McDonald. They owned a small curb side service restaurant that was famous for serving milkshakes, burgers, fries, even hot dogs. The billion dollar company that everyone eats at today success is credited to Ray
INTRODUCTION • Research background With a mixture of fresh ingredients, a whole lot of customer service, and a dash of innovation, the SUBWAY® brand continues to be the leader of providing nutritious and delicious sandwiches the whole family will love (Pradhan 2007, p.402). And in the end of 2010, Subway had 33,749 restaurants worldwide, compared to McDonald’s 32,737 (wsj.com 2011). • Company profile SUBWAY restaurants first ventured outside North America when the first location opened in the small Middle Eastern island nation of Bahrain in December of 1984; since then, the SUBWAY concept has gone around the world, with restaurants opening from Argentina to Zambia. As of 15 June 2012, Subway has 36979 Restaurants in 100 Countries with 106 Restaurants in Malaysia; the restaurants are committed to offering high quality food and exceptional service. The SUBWAY brand is famous for its made-to-order sandwiches and salads.