However, before you do so, make sure you research the number of Subway outlets in that area to lower the competition. Subway is one of the most famous brands in the world, so getting customers and workers will not be a problem. There will be a few limitations, but the advantages outweigh them. Subway also has a clear way to communicate and contact them; and they give complete training to anyone interested in owning a
Subway’s business strategy includes easy access, healthy perception, and ability to customize. Subway restaurants require less space than other fast-food restaurant, such as McDonald’s, so it is easier for Subway to build and open in downtown. Also, the food in Subway is healthier than in other fast-food restaurants. People are more health-conscious now than before, so Subway can attract more customers who what something fresher or lighter than burgers and fries. In addition, people can customize meals to their specifications, so people can always try something new in Subway.
Communication Mix Subway communicates their franchisees with the world through advertising, PR, sales promotions and digital marketing. Advertising: Subway is the 2nd biggest fast food advertiser in the US behind McDonalds. It spent over $510 million on advertising in 2012. Subway us an advertising slogan ‘’eat fresh’’ and focuses on how the subs are made freshly baked and used with only fresh ingredients, right in front of the customer, by employees Subway like to call ‘’subway sandwich artists’’. They also ran a product placement campaign in the TV series Chuck.
Expansion into developing nations with different social and cultural parameters would require altering the menus and catering to the specific customer needs. Economic factors The low franchising cost comparing to the competitors is an advantage for Subway. However the cost of ingredients and supplies used in the preparation of food is higher than that of the competition due to the need for fresh ingredients. Customers have a perceived value which is higher than that of the product offerings of alternate fast food chains. Social
Subway is aware of its target market population’s irregular food habit and majority do not like to opt for variety of food choices, as these customers prefer to choose what they want. Subway prepare its sandwiches as per customer’s preferences, in front of them according to their choice. Subway is practising the choice of “point to order”, which customers will get what they want with their selection. It is the exact opposite way of delivering service when compared to its competitors, such as, KFC, Mc Donald’s, Wendy’s, and so
Subway is a privately held American fast food restaurant. The subway franchise was established in 1965 and still sells some of the world’s best submarine sandwiches today. Subway advertises it’s delicious looking subs using billboards, commercials, and advertisements. One commercial for example, features simple but effective advertising. This commercial is very simple and shows the mouth watering submarine sandwiches and states 2 words: eat fresh.
(Fitzsimmons,2011). The cultures of Subway are to be diversity and inspiring in terms of healthy and active lifestyles (Subway,2014). From the aspect of contact personnel, Subway will organize selection process to choose the right contact personnel such as abstract questioning and role playing. Other than that, providing training for the contact personnel is crucial in order to enhance their communication skills with customers and their ability to solve problem. Subway’s consumers behave in a good manner.
The Russian Subway uses the social networks since July of 2009 in order to be in touch with the potential franchisee and clients of the restaurants, to increase the information knowledge about the franchising itself and the fast food Subway (Marketing manager Rus, personal communication, 2011–05-01). Subway Russia gets in touch with their clients through the most popular Russian social network Vkontakte (Vel‟f, 2010). There are
For example, they could have distributed the first few hundred machines to athletic groups such as college polo teams or golf teams to try it for free. This will provide a good publicity as well as customer feedback. Offer a few hundred more to some bicycle clubs or skate boarders sports stars. This young and adventurous people in society may find new useful and fun roles for the Segway. If bicyclists are the first people to show interest and love to Segway and use it then use the bicyclists distribution channels.
Because the food issue in China has been a big problem since many news about how merchants added chemical additives to food to make profits were exposure, the news about food is very easy to attract peoples’ attention and make them worried. And also, because it is very easy to write short news on Weibo, sometimes some news media will employ some editors or journalists, who have no too much experience, to manage their accounts and post news for them. In order to be the first one to post the news online to grab peoples’ attention, those editors or journalist won’t check the news strictly but just post online directly, which is very easy to create fake news and cause social panic. In order to crack down on fake news, Chinese government enacted lots of laws, such as spreading fake news may face up to 7 years in prison, and except that, the Chinese government set up Net alarms, or watchdogs to scour the Internet for calls to violence, fake news and pornography (AFP). For some people, the censorship for social media in China is pretty strict, but from the other hand, it is the most helpful way to prevent fake news.