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Subway Swot Analysis Essay

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2.5 SWOT analysis of Subway SWOT analysis is applied to analyse the greatest strengths, weaknesses, opportunities and threats of the internal and external environment of Subway chain. By using the SWOT analysis, Subway could know their business position to determine and solve the external threats and create the external opportunity to boost their profit. 2.6 Strength Based on Subway’s internal strength, it was the third largest fast food chain in the world and has more than 20,532 restaurants located over 72 countries. Subway is strong in its strategy and has strong marketing positioning ‘Eat fresh’ which had successfully attracted customers to visit their chain to have the healthy meals offered. Subways reflect on the demand of healthy consumers and have high awareness about healthy lifestyle. Many varieties of set meals are offered and enable customers to choose their favourite vegetables and apply on their sandwiches. Subway also specially provides the meals for those vegetarians. Besides, Subway outlets could easily find in many places such as around high school or work places, so that people can settle their meals easily especially for peak hour people who rush for work. Subways also have been using the non-traditional location to operate their business such as airport, hospitals or supermarket basis (Riina Liutu, 2010). 2.7 …show more content…

It showed the inflation around the world and the money in continuously depreciating. It seriously increased the unemployment rates and many businesses are forced to cut down their usage of power and fuel and this lead to economic slowdown. Subway profits were affected because of economic slowdowns and consumers have to cut down their expenses in the market. Subways were unable to sell their products to consumers and the profits will decrease. However, Subway chains are able to support the inflation and their great strategy applied to minimize the

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