Successful Direct Marketing Methods: Principles Of Marketing

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BIBLIOGRAPHY A. Books Adrian Palmer - "Principles of Marketing" - Oxford University press. 2000. Andrew Collins - "Competitive Retail marketing" - MH Book Company London. 1992. Bary Berman - "Marketing Channel" - John Wiley New York. 1996. Bobstone - "Successful Direct Marketing Methods" - NTC Illinois 61h edition. Barry Mason J. - "Retailing' - IRWIN 51h edition. 1994. Charles W. Lamb - "Marketing" - South Western College Publishing. 1998. Courtland L. Bovee - "Marketing" - Mc (haw Hill Inc. 1995. Chunawala S.A. - "Ma~keting Principles & Practice" -Himalaya Publishing House, Mumbai . 1997. Donald J. Bowerson - "Strittegic Marketing Channel Management" - Mc Graw Hill Inc. New York. 1992. Francis Brassington & Stepnen Potti - "Principles of Marketing" Geoff…show more content…
Published by IMDR Trivandrum - 1. Richard 1'. Bagozzi - "Principles of Marketing Management" -Maxwell Macmillian. 199 1. Rustom S. Davar - "Modem VIarketing Management" Rose Jay - "Profitable Direct Marketing" - I.T.P.E. London. 1998. Sherlekar S.A. - "Principles of Marketing" - Himalaya Publishing House 1997. Sherlekar S.A. - "Marketing Management" - Himalaya Publishing House 1997. Warren J. Keegan - "Marketing" - Prentice Hall. 1992. William I). Perreault - "Basic: Marketing" -Irwin Mc Graw Hill ,1996. William G. Zikmund - "Eflective Marketing" - South Westem College Publishing. 1998. William G. Zikmund - "Marketing" - West Publishing Company New York ,1996. William M. Pride - "Marketing" - Houghton Mifflin Company Boston 2000. William J. Stanton & et.al. - "Fundamentals of Marketing "Mc Graw Hill New York. 1994. Asch, David and Wolfe, Brian, New Economy- New Competition, The Rise of the Consumer? , 1st Ed., Palgrave, New York, 2001. Atra, Rajeev, et al., Advertising Management, 5th ed., Pearson Education, New Delhi, 2004. Bendixson, Terence, Instead of Cars, Penguin, London, 1976. Beri, G. C., Marketing Research, 3rd ed., Tata McGraw Hill Publishing Co. Ltd., New Delhi,

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