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Andrew Collins: Successful Direct Marketing Methods

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BIBLIOGRAPHY
A. Books
Adrian Palmer - "Principles of Marketing" - Oxford University press.
2000.
Andrew Collins - "Competitive Retail marketing" - MH Book Company
London. 1992.
Bary Berman - "Marketing Channel" - John Wiley New York. 1996.
Bobstone - "Successful Direct Marketing Methods" - NTC Illinois 61h edition. Barry Mason J. - "Retailing' - IRWIN 51h edition. 1994.
Charles W. Lamb - "Marketing" - South Western College Publishing.
1998.
Courtland L. Bovee - "Marketing" - Mc (haw Hill Inc. 1995.
Chunawala S.A. - "Ma~keting Principles & Practice" -Himalaya
Publishing House, Mumbai . 1997.
Donald J. Bowerson - "Strittegic Marketing Channel Management" - Mc
Graw Hill Inc. New York. 1992.
Francis Brassington & Stepnen Potti - "Principles of Marketing" …show more content…

George H. Lucas - "Retailirlg" - Honghton Mifflin Co. USA. 1994.
Irwin - "Retailing Managenlent" - Mc Graw Hill. 1998.
Jay Diamond - "Retail Buying" - Prentice Hall, New Jersey
Kautilya - "The Arthashastla" - Edited by L.N. Kangarajan.
Louis W. Stem - "Marketing Channels" - Prentice Hall New Delhi.1996.
Martin Baier - "Direct Mark:tingV - NTC Business Books Illinois. 1996.
Mamoria C.B. - "Marketing Management" - Kitab Mahal. 1999.
Malhotra R.K. - "Marketing Management" - Anmol Publications Pvt. Ltd.
New Delhi 1997.
Mohamed Amanatullah - "Modern Marketing" - Kalyani publishers.
Michael R. Soloman - "Marketing Real People Real Choices" Prentice
Hall New Jersey. 1997.
Nair K.C. - "Modem Marketing Management" - Himalaya Publishing
House. 1999.
Philip Kotler & Gary Arm:,trong - "Principles of Marketingu- Prentice
Hall India Pvt. Ltd. New Delhi gth edition. 1999.
Philip Kotler - "Marketing N anagement - Analysis, Planning
,Implimentation, & Control' - Prentice Hall India Pvt. Ltd. New Delhi 91h
Edition.

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