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The Daily Muse Case Study

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Finding the apt constituents for a successful entrepreneur has been one of the discussions of major strugglers. An ideal successful entrepreneur is said to be the one who perceives the qualities of bold and sensible judgment, team work, has the capability and guts to take risks and believing in its own self. The most difficult part being the courageous decisions to be taken by the entrepreneur keeping in minds the risks to be faced in the process. Kathryn Minshew is the co founder of The Daily Muse, a website that offers online career advice platform. Later The Muse was launched which extended its horizons by giving a helping hand to the startup ventures, non-profit ventures and also the big corporations like Gucci. It shows the viewers the available jobs and a deep knowledge about the working life in such corporations. The response that the website is getting is amazing which shows heavy traffic and …show more content…

If the PYP for her hadn’t failed in such a manner then the muse wouldn’t have been such a great success. It is the failures that made the muse so much powerful. The reason behind it was that she had gained so much of knowledge and learnt lessons. It was just after 2 months that they launched The Muse. The main intention of the website was to advice the viewers about career planning and thus it was a career-development platform. Events like The
Ultimate Career Makeover are organized by The Muse in order to make audience aware about the career, financial advices and also offered resumes. The Muse was a much revised and stronger product and gained so much more success and left PYP behind to a great extent. As per 2014, they raised around $2 million and grabbed the 15 million people as the traffic for her site. So according to her it was the first failure, thought quite abrupt and messy, proved to be the best failure of her life because of which The Muse

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