If you thought that social media was just a platform to spark new ideas you thought wrong. Social media is way more than what you might think it is. For example, in the book Social Media: Like It or Leave It Rebecca Rowell states, “One of social media’s positives is its ability to act as a teaching tool. Tutorials cover a variety of topics, such
Some popular social media sites are: Facebook, YouTube, Twitter, Digg, MySpace, StumbleUpon, Delicious, Scribd, Flickr etc. Social media marketing consists of the attempt to use social media to persuade consumers that one's company, products and/or services are worthwhile. Social media marketing is marketing using online communities, social networks, blog marketing and more. Lazer and Kelly’s (1973) define social marketing as "concerned with the application of marketing knowledge, concepts, and techniques to enhance social as well as economic
Whether it is valuable knowledge you have on a niche subject or actual products or services that you are in fact in the business of selling. Time consuming, to be successful w/social media you have to invest a lot of time in actually being social, making friends, showing genuine interest in
Firstly one of the benefits of social media interaction in business is sales: The most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform. This can mean that you're able to benefit from social media without needing to have a channel (business.gov.au, 2016). For all the benefits of social media marketing, there are some potential cons you must consider before diving in such as monetization: Making your social media activities profitable can be challenging, not having a clear marketing or social media strategy may result in reduced benefits for the
This is actually the kind of new form of marketing typically based on the efforts to create content that will attract the attention and will encourage the readers to share it across their social networks, which will bring both possibilities and challenges. The use of models and theories which are traditional has also challenged by the ever-evolving field of social media. Due to the fact of the global companies are changing their marketing towards social media marketing rather than traditional forms of marketing. Sainsbury’s also using the social media as part of their marketing strategy to attract and to increase loyalty of the
On the other hand, she discusses more statistic information to showcase how companies that have started using social media as marketing tools have seen an increase in customer loyalty. Lesonsky, also explains that social media have helped these small business stay engaged with customers, build brand awareness, and identify and attract new customers. This source will be useful for this research, because it discusses different reasons why companies don’t use social media with statistic information and also the differences for companies when they started using social media as a marketing tool which is the central focus to support the argument of this study. The author of this source is a credible source, because she earned a bachelor degree from the University of Missouri- Columbia in Journalism. Lesonsky, also has many years of experience helping small business owners.
Social media networking sites have been able to reach a great majority of the people all over the world. This medium of communication and content sharing has undoubtedly improved lives of millions across the globe. Because of social media, people can interact with each other despite the distance from one another. Businesses use social media; by means of integrating into their marketing mix to build brand awareness, generate leads and create advocacy. Employers are now using social media as a tool to aid in job candidate screening.
More and more corporations are taking advantage of the many social media outlets available. however, not all companies have adapted to the mechanisms of social media, with some companies fearful of what their audience might perceive of them, while others still want to control the narrative of their brand. This article will critically examine the role of social media, how companies have incorporated social media into it's marketing strategy and the positive and negative outcomes the companies have dealt with.
Social media present a big challenge to organizations, now companies are able to control their communications and marketing via traditional media channels (Strategic Direction, 2010); (Gillin, 2009) the wide range of different online applications enable the “sharing of information, experiences, and perspectives throughout community-oriented websites” (Weinberg, 2009). Any investigation into social media’s impact must take into account the existing influences that are shaping marketing strategy as well. Covering areas such as branding, consumer behavior, relationship marketing, each of these areas are shown to be facing challenges. These then are the reasons why we believe that this topic is important and bears investigation. Social Media has today become one of the fastest and strongest networking and communication tools.