APPENDICES
QUESTIONNAIRE FOR RETAILERS
Q1.Do you sell sugar free ice creams? o Yes o No
Q2.Age group of sugar free ice cream seeking consumers o 18-25 years o 25-35 years o 35-45 years o 45-55 years o Above 55 years
Q3.Which brands of sugar free ice creams do you keep?
O Amul
O Baskin & Robbins
O Cream Bell
O Dinshaw’s
O Havmor
O Mother Dairy
O London Dairy
O Others _________
Q4.How important is the margin for you to push the products (sugar free specially)?
O Very important
O Important
O Neutral
O Less Important
O Least important
Q5.How important is the replacement for you to push the products (sugar free specially)?
O Very important
O Important
O Neutral
O Less Important
O Least important
Q6.How important is the visibility for you to push the products
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o Very Frequently o Frequently o Neutral o Rarely o Very Rarely
QUESTIONNAIRE FOR CONSUMERS
Q1. Age
O 18-25 years
O 26-35 years
O 36-45 years
O 46-55 years
O Above 55
Q2.Gender
O Male
O Female Q3.Which of the following ice cream brands do you prefer?
O AMUL
O Baskin & Robbins
O Cream Bell
O Dinshaw’s
O Havmor
O Mother Dairy
O Vadilal
O Others _________
Q4.Do you prefer sugar free ice creams for any health concerns?
O Yes
O No
Q5.Are you aware of sugar free ice creams available in the market?
O Yes
O No
Q6.If yes, how did you come to know about sugar free ice cream?
O TV commercials
O Radio
O Newspapers
O Magazines
O Billboards
O Digital media
O Relatives & friends
O Retailer
O Medical consultant
Q7.Does advertisement of an ice-cream brand affect your brand loyalty?
O Strongly agree
O Agree
O Neutral
O Disagree
O Strongly disagree
Q8.How often do you consume sugar free ice cream?
O Almost daily
O Weekly
O Monthly
O Occasionally
O Never
Q9.Which flavours would you prefer?
O Vanilla
O Litchi Mango
O Strawberry
O Shahi Anjir
O Chocolate
O Grapes and Guava
O Kesar Almond
O Kesar Pista
O Choco
b) Products with “no sugar added” labels can still have natural sugars. For example, milk and vegetables have sugar in them naturally. c) These products can also have added carbohydrates that increase blood sugar. 3. Terms like “zero trans-fat” and “zero sugar” don’t actually mean zero.
. . . In this issue of the JCI [Journal of Clinical Investigation], Stanhope and colleagues demonstrate that consumption of fructose-sweetened but not glucose-sweetened beverages for 10 weeks increases de novo lipid synthesis, promotes dyslipidemia, impairs insulin sensitivity, and increases visceral adiposity in overweight or obese adults” (Abstract). Fructose sweetener is another way to say high fructose corn syrup. This study proved that fructose sweetened drinks caused harm to the body and signaled a starting point for diseases such as metabolic syndrome, obesity, insulin difficulties, high blood pressure, high triglycerides, low levels of high-density lipoprotein cholesterol, and ultimately coronary heart disease. Not only does high fructose cause stress on the body, but fructose can also cause serious
No Name is a line of generic grocery manufactured by Loblaw Company Limited. That being said, No Name is widely available within Canada and one of Canada’s largest food retailer. With that being said, No Name launched 16 generic products on March 21, 1978 with basic yellow and black packaging. Loblaw’s intent was to create inexpensive products that are commonly found within grocery stores. In addition to that, Loblaw soley believed in developing products that are of value and excellent quality at a low price.
When the 1970s introduced High Fructose Corn Syrup (HFCS), a cheap sweetener alternative to sucrose in a fructose-glucose liquid form (fifty five percent fructose, forty two percent glucose, and three percent saccharides), it brought extensive numbers of health problems with it (Bray, 2004 & Johnson, 2010 ). Prior to the 70’s, on average, sugar contributed to four percent of daily caloric intake, however over the past four and a half decades, this statistic has increased to whopping sixteen percent, leading some scientist to consider it an “addiction” as they observe the sugar substitute wreak havoc on humans’ bodies worldwide (Butler, 2011). Along with hooking those who indulge sweets to it, High Fructose Corn Syrup also leads to obesity:
Their are a lot of sweets you can choose from such as gummy bears,chocolate foundtain,cotton candy,Ice Cream,and more. I also love their sprinkles and toppings. Now on to the next paragraph.
Giant Consumer Products In the case of Giant Consumer Products, Inc. (GCP), the background of this supermarket’s performance, specifically in the Frozen Foods Division (FFD), is reviewed and applied to promotional marketing decisions. Presented by Harvard Business School in 2012, Giant Consumer Products: The Sales Promotion Resource Allocation Decision provides a comprehensive overview of GCP’s overall financial stature, with insights into its FFD including industry and company context, promotional planning, execution, and allocation (Bharadwaj & Delurgio, 2012). In pursuit of further analysis, GCP’s case background can be reviewed and summarized by conducting a situational analysis, determining the core issues, evaluating alternative solutions, and providing concluding
The third problem is the difference between the tastes
The two main ice cream flavors are vanilla and chocolate. Oftentimes when you ask someone which they like better, they have a definite answer. Most people feel very strongly about which flavor is better and will argue with others about it. This is very similar to how political parties were in the United States. They were very controversial and caused lots of arguing and disagreement.
Most kids today drink sugary drinks when they get home or when go out to eat. Grocery stores sell soda and sugary drinks throughout the business (Leaf Group Ltd). Someone could be getting their groceries, and they would be able to get them with all of the other food or where they check out. “Researchers tracking 6,900 fifth-graders from public schools in 40 states through the eighth grade found that 85% of eighth graders reported drinking a sugared beverage at least once a week (about 30% said they drank them every day), regardless of whether their schools banned them or not. ”(Alice Park).
The last significant fact found because of this survey is that 71 percent of the parents “felt that chocolate milk was not a contributing factor to childhood obesity.” This connects to the topic because it shows that most parents believe drinking chocolate milk doesn’t affect a child’s weight. These facts about what parents think lead me into my next
Evidenced by both Nestlé and the beer industry that spent intensively in advertising, the former is catching up Ice-Fili’s market share while the latter is currently enjoying increasing market demand. Thus, it is feasible for Ice-Fili to invest massively in advertising through TV or packaging to position itself as a historical Russian brand that produce ice cream made of high quality natural ingredients. This could differentiate itself from regional producers that have low
Introduction The topic which is critical issues on the implications of teens and children’s consumptions of sodas and other sugary beverages. Beverages are different types of drinks made for human consumption to quench thirst. Sugary drinks or soft drink
The shocking truth about sugar is effectively conveyed in Damon Gameau’s stimulating documentary, That Sugar Film, which challenges society’s idea of healthy eating, writes Rebecca Hunter. If you are looking for a film to answer questions, make you think and change your life, Damon Gameau That Sugar Film explains all and even more. Winner of AACTA’s best feature length documentary it is easy to see why this observatory documentary has been applauded.
Now a days people have become health conscious and they want low calorie of ice-creams and desserts and so Vadilal has understood these trends and are accordingly producing ice-creams and desserts which are nutritious and healthy as well with low calories. Another trend that we observe is that at the end of major occasions and functions like parties, etc. they serve ice-creams and desserts which is also one of the factor that is impacting the demand for Vadilal ice-creams and frozen