Sugar Sweetened Drinks Case Study

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Introduction
Sugar-sweetened drinks that is a major contributor to the obesity epidemic that refers to an excess amount of body fat. People who drink beverage if they have some party or family gathering. The sugar-sweetened drinks make the dinner party become more complete because the sugar beverage is the important part in our daily life but it also has some disadvantages for our health. Sugary drinks such as soda, energy, sports drinks those are the top calorie source in diets, many of studies have explored possible links between sugar-sweetened drinks and weight. They consistently show that increased consumption of soft drinks is associated with increased caloric intake. The government want to control the present situation and can the effective method that to make the producer pay
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It is not only control the marketing for producer on sugar-sweetened drinks, but also decrease the consumption by fat tax. According to the research on internet about tax and negative externalities, this is a best way to solve the public health challenge associated with the deterioration of the population’s dietary habits. Maybe it is difficult for government to change the daily habits, but the way to added fat tax is a kind of solution to maintain the condition of marketing. Because we can’t disregard that sugar-sweetened is detrimental to health. At the same time, it will bring a lot of negative affect for the marketing of sugar-sweetened drinks in a short term. Because of the change, it need lots of time for people to adapt the local conditions. The government connect with consumers and producers will bring a new view in sales and purchase or other point of view in the marketing of sugar-sweetened

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