Summary Case Study Of 'Nimmohtian Fruit Parlor'
CHAPTER ONE
EXECUTIVE SUMMARY
Nimmohtian fruit parlor is a business idea that the sponsor has found along Kiambu road where the road is faced with traffic problems and therefore capture the mind by offering the soft well prepare fruits and also will nature the schools and colleges, Fruits have become of late popular as it promotes healthy living and reduce some of the diseases, therefore the initiation of this idea.
ASSUMPTIONS
ANTICIPATED PROBLEMS SOLUTIONS
Acquiring and retaining labour that is passionate and skilled Putting in place a proper recruitment procedure in order to acquire skilled labour, then conducting proper training.
Competition (existing and entry competitors) Offer quality products and personalized services. Do more aggressive
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Tiana Wanjiru has vast knowledge on matters related to food production management which will greatly help the business in managing its staff in the production department.
Both sponsors are fairly creative and innovative; ideas are always flowing from their minds on matters of improving and creating new things. They are fearless risk takers though they only take calculated risks. Partners will attend workshops in order to receive training on how to handle perishables and properly serve them. The enterprise will also hire experienced personnel who have handled vegetables in terms of growing, serving and storing
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Every individual entering the building is inspected thoroughly and in a respectful manner. This is rather convenient for the enterprise because it will have valuable equipment that will be kept safe from theft and also customers, suppliers and employees will feel safe while in the premises.
Sponsors also chose this location as there is available market provided by the human traffic in and around the central business district. The market is also provided by the fact that they are other businesses located on the same premises like a photo studio and offices.
The building is in a strategic place where it is rather easy to access it and the competition around are not as aggressive especially in the selling of fruit salads and fresh juices giving the business an added advantage.
The address of Nimmohtian Fruit Parlor is: P.O BOX 13062-00200 NAIROBI, KENYA Telephone Number: 0711383206 Email address: nimmohtian@gmail.com 2.4 Forms of
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