Summary Of Coca Cola Organizational Strategy

1609 Words7 Pages
School of Management

Coca-Cola (USA): Organizational Resources and Competitive Strategies

Submitted by :-

to the University of Bath as an individual assignment towards the degree of Masters of Science in Marketing
September 2014

Chapter 1: Value Creation
1.1 Operational Excellence achieved
1.1.1 Business Process
• Vision and Mission
• Winning culture
• Values
• Market Focus
• Human Resource Commitments
1.1.2 Technology, Supply Chain Management and Lean thinking
1.2 Product Leadership
1.2.1 Unique Product
1.2.2 Superior Quality and Services
1.2.3 New product development and growth
1.2.4 Brand Management and communications
1.2.5 Managing PLCs
1.2.6 Customer
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It involves providing products and services in the most convenient manner with value for money. (hooley 5th ed pg 132)

1.1.1 Business Process Coca Cola Company

• Vision and Mission of the company:-

Coca cola feels that to survive in the long run they must forecast and look into the future to understand the trends and bottlenecks in the business and prepare to address them. They wish to be future ready and hence they have the 2020 vision that, along with their bottling partners, gives them a sense of direction in the long run.
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality
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By this they add value for their customers and clearly define them for a specific product or service from their perspective that enables them to remove all the targeted non-value activities.
• Identify and Map the Value Stream – After identification of the customers need, Coca Cola Company identifies the ways to deliver these product values to them. They ensure that the Value Stream of the company’s entire set of activities across all parts of the organization are involved in jointly delivering the product or service which represents the end-to-end process that delivers the value to the customer.
• Create Flow by Eliminating Waste – The Highly effective and efficient Supply Chain management team ensure the elimination of waste so that their products and services flow to the customers without any interruption, detour or waiting.
• Respond to Customer Pull – The Coca Cola Company understand the customer demand of their products and services and hence have created a superior and efficient process to respond to such demand trends. This helps them produce only what the customer wants and when they want

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