By keeping all its experienced and skilled employees (who have an expansive knowledge on the company’s culture, products and services) within the company, Coca-Cola can expect knowledge to last longer within the company before hiring new staff and having to start over by educating and training new employees on their business practices. Skilled employees are an invaluable asset to the company in that they already know what works for the company and what doesn’t and they already have knowledge of how the company operates so fewer errors can be expected, thus production will be boosted. Long term employees are also loyal to the company. Training and Development By training their staff, the Coca-Cola Human Resources department can effectively equip their employees with intricate knowledge that will enhance their performance and yield optimal results for the company. Proper training of new employees ensures that the employees have the knowledge on what will be expected of them and also how they are expected to work so that they assist the business in meeting their business goals.
It understands deeply consumers’ needs and tries to fully satisfy consumers’ requirements for its products. For example, Coca-Cola has good quality in refreshing drinks. In addition, Coca-Cola is superiority as it offers advantages in some aspects that other brands cannot. It plays role in emotional relationship with consumers and offered classic icon, symbol, and image (Sagar, 2012). Its classic logo was designed by writing the word of Coca-Cola in Spencerian script with red and white colour (Feloni, 2015).
Its mission to refresh the world is mainly intended for its customers and employees. It is in the best interest of the customers to have Coca-Cola’s product readily available to them, no matter where they reside. It is in the employees’ interest to have such a large target audience, as it will provide a need for their jobs. The want to inspire optimism and happiness covers all the stakeholders that have an investment – doesn’t have to be monetary – in the company. Creating happiness is something the company will do if it is financially success because it can benefit everyone.
Coca- cola brand believed in the following as a way to lead their brand in the market : Affordability: coca-cola is aimed at the all classes in general but middle class in specific, also it means offering a wide variety of desirable, good quality products in proper packages for the right occasions at the" right price" . Coca Cola uses lower price point to penetrate new markets that are mainly sensitive to price, Coca- Cola does that to face the competition and to raise brand awareness.
PEOPLE DEVELOPMENT: Recruiting, developing and gratifying talent is central to the value “Caring For Our People”. The future of Coca Cola Company as the successful and dynamic company is the dependent upon as equipping our employees to reach their full potential. EMPLOYEE ENGAGEMENT: Everything starts with our values only. They are the DNA of the company what makes men who we are. In 2011 we reinforced the commitment to being a value-led organisation and then undertook a project to clearly define these values and build a high –performance team committed for living them everyday, in everything we do.
Coco cola company’s objectives are mainly to highly focused upon value and conferencing particular targets and morals. This business also tries to motivate desire, imagination, cheerfulness and amusing. Today marketing objectives purpose are what a business wants to achieve. This can comprise from increasing in sales, rise in shares of the market or to successfully promote a new product. Coco cola attentions on the needs of their consumers, performance in the everyday open market and effort vigorously and effectively to answer to modification swiftly.
Besides, Coca-Cola is also successful due to its supply chain function. Supply chain can be refer as the process of transferring the goods or services from suppliers to the final customers. “We ensure that every link in the chain stretching from bottler to consumer is working together. We cover every aspect of supply from Procurement and Manufacturing (including Quality, Environment, Safety & Health), to Engineering and Logistics.” (Coca-Cola Company, 2013) Moreover, the successful of Coca-Cola is also due to its innovation. For an example, Coca-Cola attracted its customers by introducing some innovative vending machine such as Small World Machine in India, Coke Hug Machine and etc.
Now a day 's global market in the world and all companies are looking up making new improvements that drive bottom line results. In that process all organizations and companies are turning to process improvement methodologies such as Lean six sigma (LSS). Continual improvement, as one of the objectives of a quality management system is achieved by the improvement of all processes and activities at a particular stage of the production cycle. Continual process improvement is also the only way how to survive and succeed among competitors. The management of the company will always be looking for opportunities that will enhance the effectiveness of the company’s processes.
Syed Hammad Aleem Mohammad Kumail Yousuf Hamza Farrukh Shehroz Hameed SUMMARY An effective leader has three qualities: • Strategic thinking • Relentless execution • Tireless effort Coca-Cola adjusted their framework so that the people who are best in their field lead by giving them best environment and to communicate with customers. Vision and execution both are useless without each other. Leaders at Coca-Cola have a clear vision and they work to
I am currently working in Coca-Cola Pakistan’s commercial division as Shopper Marketing Manager. ‘Coca-Cola’ is the most valuable and biggest beverage brand of Pakistan, with a turnover of US$550mn in 2016. My core responsibilities include developing the annual business plan for Coca-Cola, formulating commercial execution plans and leading new variant launches to increase market share within an extremely competitive beverage industry in Pakistan. To gain competitive advantage, I have adopted a data-driven approach and actively pursue key shopper trends to design in-store visibility plans for traditional and modern trade channels. Taking over the role last year, I designed the full-year marketing calendar, supervised it through one direct report