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Summary Of Figaro Coffee In The Philippines

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Market Analysis

Philippine is one of the largest coffee consumers’ specifically 25th in the world per capita. Figaro Coffee Company has rapidly grown and known to be as one of the dynamic and progressive Filipino coffee shop that it is today. Figaro expanded their variety of coffee product to advocate and adopt the traditional Filipino barako coffee taste and they actively support the local farmers. Evidently this shows that the Philippines agriculture sector is currently strengthening and as well as the reinforcement of our national economy.

Who are the Customers?

Many Filipinos resort to coffee when it comes to beverage. It serves as an energy boost, an early morning wake, and it keeps the ideas working throughout the day. Even upon welcoming a visitor in houses, it is coffee that most Filipinos offer to their visitors. And usually most Filipino drinks coffee during breakfast with their pandesal or sometimes for merienda. And some also drink coffee after lunch and possibly even drink coffee by late night, as obviously as it is Filipino drink the most coffee in all cafes of Asia. The target market of the Figaro Coffee are mostly the Students and Professionals who is looking for a right place to study and do their work papers which provide a good ambiance inside the coffee shop. As we can see Figaro is potential coffee shop who tries to guarantee great service through providing the Filipino modern ambiance. And also Figaro targeting those who are in the class A, B

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