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Summary Of How Nbcuniversal Is Marketing The Rio Olympics One Year Out

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His article titled “How NBCUniversal Is Marketing the Rio Olympics One Year Out” published in the Wall Street Journal, Steven Perlberg concentrates on the recently launched marketing campaign for the 2016 Rio summer Olympics in which NBCU was selected as the official carrier of the events across the US. Therefore, the writer is reviewing what the network seeks to roll out in its marketing campaign that is set to go on for the next 12 months and conclude just three weeks prior to the Olympics opening ceremony. To start off, the article talks of how the network aims to air a 60 second commercial on all its 18 networks in order to kick start the marketing campaign for the leading summer event in the coming year. To compound onto this, the network

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