Summary Of J. C. Penney Is Changing Its Competitive Strategy

345 Words2 Pages
In the article titled “J.C. Penney Is Changing Its Competitive Strategy” (Kinicki & Williams, 2013), Ron Johnson; who is the newly appointed chief executive officer for J. C. Penney, is astonished to find that most of the consumer sales that are rung up throughout the store is due mostly in part to the company offering their merchandise at a fifty percent or more discount to customers, and the customers are only purchasing these discounted items roughly four times a year on average. This makes Mr. Johnson rethink his strategy and plans to turn the company around by getting consumers back into the stores with name brand deals and more noticeable displays of these items at more affordable prices. Even though it is an uncertain plan that could

More about Summary Of J. C. Penney Is Changing Its Competitive Strategy

Open Document