Summary Of Maruti Suzuki

Brief History of Company

Maruti Suzuki India Limited is one of the leading 4-wheeler automobile manufacturing company in India. It is a subsidy of Japanese manufacturer Suzuki. The company was founded in the year 1981, and the first manufacturing plant was set up in Gurgaon, Haryana. The company was previously known as Maruti Udyog Limited. It entered into a Joint Venture Agreement with Japanese Automobile giant Suzuki. The full swing production of the automobiles started in 1983.

Initially the Indian government had a major stake of the company with around 70%. Now, the Japanese Counterpart Suzuki holds majority stakes of the company.

They started out with providing customer satisfaction, which was not the trend in automobile sector during

Following are the stakeholders and their expectations:-

1. Customers

The customers are the biggest and the most important stakeholders of the company. The customers expect to have fuel efficient, high performance cars which are affordable. The expectations are uniform across all segments. They also expect to have proper after sales service which would enable them to keep their vehicle in a good condition over a certain period of time. The company meets both the expectations with its business strategy.

2. Employees

Employees constitute to be the next important stakeholder of the company as they are the ones who help company reach their goals and targets. They expect to grow significantly in the organization and also they expect that the environment is safe and is not harmful to their health.

3. Local Government

The expectations of the local government would be that in return for establishing the plants, it would also generate employment for its people. Also they would expect that the company would engage into social reforms and hence develop the area around its

Maruti Suzuki India Limited being the leading manufacturing company in the automobile sector, it becomes highly important that they have precise and clear business strategy. The company follows a differentiation wherein they focus on providing a vehicle to every segment customers.

Following are the strategies that the company implements:-

1. Product Strategy

As is the company’s motive, it tries to cater to needs of customers in various segments. Be it the high class or the middle class, they have products for each of them. The company has 16 brands, totaling to 150 variants across all the segments. Therefore the company creates differentiation by introducing new features, improving the performance and providing the best after sales services. The company provides products which are valued and different from market competitors.

2. Pricing