Richard Lewis Culture Analysis

The essay “The Lewis Model Explains Every Culture in the world” introduce us three categories of world’s cultures divided by Richard Lewis: Linear-Active, Multi-Active and Reactive, which form a triangle on a chart. Richard believed that this categorization doesn’t change significantly as time goes on because cultures consist of deeply rooted attitudes and beliefs and there are clear trends, sequences and traditions of different cultures.Therefore, studying three types of world’s culture carefully is a matter of great significance. Not only can it help people observe the customs of the place when traveling, but also give enough respect to foreigners and know opponent’s habits well in business.

The following is the introduction about 3 categories: Linear-Actives type describes those who plan carefully and follow it step by step. What’s more, they pursue facts and confront with logic. In general, Linear-Actives type is more rational. On the contrary, Multi-Actives seems emotional, which includes those who plan in general outline and carry it by

As we all know, Switzerland is a country with a strong sense of time so that Swiss always plan ahead step by step and do one thing at the time. Also, they are result-oriented and stick to facts. Therefore, even though they hold different views with others, they will confront with logic rather than give oneself to blind emotions. The behavior characteristics of Swiss exactly coincide the point of Linear-Active type. This type include those who do things cautiously and rationally. As one of the representative country, Switzerland has combination of both. Also, Switzerland is called“the land of watches” and has the biggest bank in the world. If Swiss don’t act logically and strictly, the social order will be a mess. Other countries in this type are Germany, UK, and USA, where are also famous for prudent