Summary Of Schlosser's Fast Food Industry

Author, Eric Schlosser, in his nonfiction exposé, “Fast Food Nation”, reveals the sickening truth about the fast food industry. Schlosser’s purpose is to expose the secrets that the fast food industry hides. Schlosser utilizes a serious tone, shocking diction, and exact details to educate his audience on the fast food industry. Throughout his book, Schlosser adopts a serious tone to communicate the facts to his audience. He closes his introduction by displaying his concern for children, due to the fact that “this is an industry that boths feed and feeds off the young” (9).

In chapter two, "Trusted Friends", Schlosser points out some of Ray Kroc 's marketing strategies. Instead of telling people he was in the restaurant business, he claimes he was in the show business. These strategies were targeted towards children, which was a booming industry during this time. Therefore Ronald McDonald was created. He and Mickey Mouse soon became rivals, even though they were a part of different industries.

In Blake Hurst’s “The Omnivore’s Delusion: Against the Agri-Intellectuals,” he opposes the accusations made by tofu-eating, recycled-toilet-paper-using, self-starving Michael Pollan and his followers. Throughout “The Omnivore’s Delusion…,” Hurst mentions how methods of farming have evolved to match demands of produce. The author states that “Only ‘Industrial farming’ can possibly meet the demands of an increasing population and increased demand for food as a result of growing incomes” (Hurst 4). This quote essentially means that “Industrial Farming” is the most efficient way to farm for today’s population level. A second point that is made by Hurst is that changes made by today’s farming are necessary.

Politicians all over the USA are blinded with money and they have, without carefully thinking about the devastating consequences that will soon lie before them, hastily put to an end a contentious battle over junk food with a swift stroke of a pen. Now, many parents ask: “Will politicians ever show strong and charismatic leadership through putting the health of our children at their top priority? When will there be a governor who is not biased, nor influenced by corporate profit as well as

The color of the artwork is also taken away to show the dark side of American corporate culture and the capitalist society. In fact, the first Disneyland and McDonald’s are both established in California in 1948 and 1966 respectively. The popularization of McDonald’s — the symbol of fast-food industry, not only increases the health issues of consumers as commonly known, but also leads to a shift in the preference of American culture towards individualism rather than family value. Moreover, by altering reality with imaginations, Disneyland disconnects consumers from the real world and blinds them from far worse issues with the hyper-reality. Thus, the contrast between the arrogant smile of the two corporate figures and the helplessness of the screaming girl satirizes the indifference of American corporate culture and its manipulation of public view.

In the short article “Don’t Blame the Eater” written by David Zinczenko, former editor in chief of Men 's health magazine. Zinczenko from the begin of his article had established sense of emotional appeal toward overweight individual; in particular children. This evident when Zinczenko quoted Jay Leno (popular tv host) making a joke comparing irresponsible driver to common youth fast food patrons. Zinczenko defense them by stating “I tend to sympathize with these portly fast-food patrons. [m]aybe that’s because [he] us to be one of them”(Zinczenko 241).

Their principle is focused on receiving large, growing sustained and legal rights for business owners. Noam Chomsky said that corporations are a group of individuals who want to purchase the state in order to perform a particular thing for example building a bridge. The narrator gave us types of corporations such as McDonalds, Kodak, Coca Cola, Virgin, Imperial steel, GL, the home deal, united carpet, depot and future shape. Problem regarding corporations According to Michael Moore he says the problem is that people often think that corporations are like them mean while Robert marks said corporate residents they are the rest of us corporates. Problems arise as people think they are the same as corporation.

I cite the case of a McDonald 's advertisement recently in which a young boy persuades both his parents to take him for a burger and chips rather than a healthy outing at the zoo. The media can create anxieties about being deprived if we don’t have what “everyone else” is

The corporation turns out to be listed on the public-stock marketplaces in 1965. Sam’s aggressiveness in business practices compelled the Wal-Mart to exit the fast food-industry. Irrespective of the feud, the firm grew and saw an expansion of Wal-Mart too many global markets, thus making the company become a sign of internationalization and the extension of the American way-of-life (Angeles, 2012). 2.0 Competitive Advantage Wal-Mart’s is among the establishment that have demonstrated themselves at creating new markets, rapidly going to up-and-coming markets and fundamentally altering the behaviours and favourites of clients in reputable markets. It is a company that known of introducing merchandise with alluring functionality or making

Nevertheless it does not mean that they have to forget their traditions but compromise them. Nowadays the biggest companies in the world like McDonald’s apply this theory. The recipe of the food provided in an English McDonald is not the same as the one provided in America. Indeed tastes are different and they had to adapt to the culture of the hosting country. Moreover this is this capability of adaptation that made company famous and successful.

Additionally, Ray Kroc chipped away at his own promoting methods - telling individuals he was truly in the big time, not the eatery business. For instance, Ronald McDonald was propelled by Bozo the Clown. Before long Ronald started to equal Mickey in name acknowledgment. McDonald 's Corporation made more characters and included "playlands" to their eateries. In the last areas of Chapter 2, Schlosser talks about promoting methods went for youngsters - an industry which blasted in the 1980s.

One area that I am surprised that was mentioned is brand loyalty. Although the resell and shipping industry is unknown to the normal everyday consumer, in the commercial world corporations like Dot foods in vital to the longevity of their business and future success. Therefore, I assume over the years, Dot Foods has gained traction and become known as a corporation who delivers economical products that meet all government regulations. Which with restaurants like Chipotle who lose business after a health scare, souring product for a reputable is critical.