Summary Of Schlosser's Fast Food Industry

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In this chapter, Schlosser shows a different side of the fast-food pioneer. In comparing the rise of McDonald’s with the Walt Disney Company, Schlosser is able to depict Ray Kroc as a shrewd businessman concerned primarily, if not solely, with expanding his empire. This tale serves as a backdrop for Schlosser’s real project--which is to illuminate the machination of the contemporary fast-food nation. Schlosser effectively demonstrates how fast-food companies, which offer little in terms of nutrition, manipulate young minds in an effort sell their products. These companies go so far as to portray themselves as trusted friends and prey on school systems with declining

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