Storyline Case Study

Question 1: Summary of Storyline (10)

Seventy-year-old widower Ben Whittaker, a retired manager of a phone book printing company, applies to a senior citizen intern program that Cameron has organised within About the fit, a fast-growing e-commerce fashion startup, whose founder and CEO Jules Ostin is an extremely hard working entrepreneur. Ben soon starts to impresses everyone throughout the interview stages and soon makes a name for himself after being hired for the job as Jules’ intern.

Ben is a perfect example of how an employee should behave and work, he is loyal, approachable as seen in many occasions where other employees ask him for advice. He is trustworthy, noted when he takes Jules’ child to a party and he is extremely focused and

Jules’ self motivation and hard working mentality is an attribute that is of extreme importance and a key aspect of About the fits success and growth. Jules has a clear vision on what she wants to achieve and how she wants to get there, showing strong entrepreneurial qualities and leadership skills. We see these leadership skills during the scene where she is at the warehouse and explains to a few employees on how she would like the clothing to be packed and folded. Jules’ urge to succeed plays an important role in driving her employees to reach their goals and go above and beyond the call of duty, we witness employees going above and beyond when Ben and three other employees volunteer to break into Jules’ mother's house and delete an email Jules’ accidently sent to her mother which was inappropriate and wrong, they manage to fix Jues’ problem and save the day. Jules is clearly an outstanding entrepreneur who knows where she is and wants to be, she is focused and determined forever improving her company and putting it before herself, so far before her personal life it is destroying her marriage and causing family conflict, we know this as while driving Jules’ child home, Ben notices Jules’ husband getting into a car with another woman (a mom from school). Jules has formed her own company, brand and made a name for herself, these points clearly support the fact that Jules’ is an outstanding entrepreneur who is only going to improve and become even more successful, with her new innovative ideas that the generations of today are looking for and are interested in. Jules’ career choice I would say is just about perfect, firstly by having her business operate online is perfect as the way the world, people and technology are going this is clearly the way to go. People are forever wanting to save time and money and by allowing