Summary Of The ASPCA Campaign
Most, if not all, have probably already seen the ASPCA commercial with Sarah McLachlan and know how excruciatingly depressing and emotional the commercial is. It screams success from since the commercial was aired in 2007, and yet, still serves its purpose head on. The simplicity of this commercial has raised over $30 million since it was first aired on T.V., making it the most successful fundraising efforts yet. Be aware that in 2014, the ASPCA annual budget was roughly $14.4 million. (ASPCA Annual Report 2014, 2015). This short commercial was and still captivates and influences people to be active and helpful in the campaign against animal cruelty and
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