Summary Of The Article The Supermarket: Prime Real Estate

In the article “The Supermarket: Prime Real Estate”, by Marion Nestle, the author argues that the layout of supermarkets is created to lure customers into seeing as many products as he or she can see in order to get the individual to buy more items. She emphasizes that the layout of markets is determined by extensive research done by social scientists who have ruled that there are a plethora of factors determining whether or not a retailer lives up to its highest potential in terms of being profitable and having a high number of sales. After all, supermarkets have one main pursuit, to get an individual to buy as many products as they possibly can.

Nestle’s first main point is that businesses have appointed social scientists in the past to research human reactions in stores so that the corporations could employ different tactics that would get consumers to purchase more products. The studies that the researchers have conducted allows retailers to be mindful of how to structure the interior layout of the store, how to display the merchandise, as well as how to advertise products in order to get the maximum number

The first of many is that the larger the space, as well as how many chains the company has, and the higher the number of items being sold, the larger the number of sales the company will have. Nestle explains that stores, such as Walmart, that offer low prices also have higher sales. An example that Nestle gives is that the larger net weight items, such as soda bottles, have a lower price per unit of weight. Although these higher weight items cost less in terms of the weight per unit, they are actually more profitable to the company that makes the product and the company selling the product. The larger products cost less due to the cost of making the product and its container, as well as packaging the product, costing