The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. McDonald's India opened its first restaurant in 1996. Locally owned by Hard castle Restaurants Pvt Ltd (HPRL) and Connaught Plaza Restaurants Pvt Ltd (CPRL), there are over 310 McDonald's restaurants across the country, today. For McDonald’s every customer’s smile and happiness is of utmost importance. Its mission is to be the best company for all of its employees and deliver services with superior operational system for all customers.
INTRODUCTION McDonald’s is a American fast food organization that was started in 1940 by Richard and Maurice McDonald in San Bernardino, California. This corporation is one of the world’s biggest chain of Hamburger fast food eateries that is serving in excess of 58 million clients day by day. The very first McDonald’s eatery was open in Des Plaines on 15th of April, 1955.One day, Ray Kroc went there in 1954 and he was so inspired by their proficiency of their activity that he pitched his vision of making McDonald’s eateries all over the America as a franchise agent. 100 m of the hamburgers sold by McDonald by 1958.The first day deal of Mcdonald’s was $366.12. There would be more than 700 McD’s all through the United States by 1965.
In this research task, I will be researching the fast food industry. I will be looking at two different fast food franchises namely McDonald’s and Burger King. I will be doing a complete extensive comparative study on both of these Fast Food Franchises in South Africa paying special attention to the Marketing area of both franchises. I will be conducting research from primary sources (a questionnaire) and secondary research about the two franchise to come to a conclusion as to which franchise is more successful than the other within the marketing area. The less successful franchise will have recommendations as to how they can improve to make there franchise on the same level better the successful franchise Background of McDonald’s The first
It’s now possible to find Burger King Restaurants from China to Alaska. There are so many Burger King Restaurants are there all over the world. • Burger King is evaluated its menus almost every year since 1954. It was only hamburger and milkshake to sell in 1953. Then first Whopper is produced in 1957.
They also provide good returns to shareholders. Goals The main goals for McDonald’s are to serve good food in a friendly and fun environment, to be a socially responsible company and provide good returns to their shareholder. The company’s another goal is
McDonalds is one of the largest and renowned fast food chains serving more than 60 million customers across the world. The company has established presence in almost 119 countries of the world with headquarter in United States. The production line principles related to fast delivery, minimum wastage, less lead time, reduced waiting time for the customer, high productivity, are clearly followed and adopted in the McDonalds. The large customer base has enabled the company to hold considerable dominance in the fast food industry and stimulating growth and development pace. The company operates mainly in the form of franchise, or food outlets.
Therefore, companies might choose their communication strategy according to customer`s cultural feature. Burger King Founded in 1954, Burger King® is the second largest fast food hamburger chain in the world. It got a success pretty fast and started to spread all over the world. It was established in Turkey in 1995 in Etiler, Istanbul. All communication strategy arrange according to their potential customers in Turkey.
Introduction Ray Kroc founded McDonald’s System, Inc. in 1955, a predecessor of the McDonald’s Corporation, and six years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger. McDonald 's is the world’s leading fast-food restaurant that is best known for the sales of burgers, fries and beverages. It is found in 120 countries and territories around the world and serve 68 million customers each day. McDonald 's operates 36,899 restaurants worldwide, employing more than 375,000 people.
Impact of Globalization and Technology Figure 1: Diversified Product Portfolio of McDonald Globalization has created many opportunities for McDonald in many different forms including the creation of fast food culture in many part of the world. According to a survey, almost 40 percent American food are consumed outside the country, which allows McDonalds to cater the target market of around 70 million consumers regularly. However, in America, after the introduction of McDonald, almost one fourth of the people of America dine out in fast food restaurant on daily basis (Duffey,
Executive summary: o In my research task about fast food franchise I have chosen to do my task on two of the top world leaders in the fast food industry business – Mac Donald’s and Burger king. I am going to discuss and analysis the marketing function by giving theoretical view points on the 7 P’s but going to compare and discuss in full detail the main 4 P’s ( product , place , price and promotion ) between the two franchises I have chosen o Through market research and primary research ( question air on the two franchises and then monitor the responses to make a conclusion) we can see that Mac Donald’s in the world leading fast food franchise across the world and then burger falling under Mac Donald’s as a dangerous competitor. Providing