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Summary Of The New Science Of Cute By Neil Steinberg

353 Words2 Pages

In the article “The New Science of Cute (2016),” Neil Steinberg describes the science of cuteness and the use of cuteness in marketing. Steinberg’s work addresses how and why human react to cuteness. Steinberg relates the scientific research of cuteness to the how and why of humans’ reactions to cuteness. He points out that babies are the model of cuteness; to explain that, Steinberg refers to Konrad Lorenz, a Nobel prize winner, who demonstrates that features of a baby’s face used in cuteness evokes connections between cute things and human. Steinberg also says Sookyung Cho, an expert on cuteness design, states that childlike characteristics are essential elements of cute objects. Furthermore, Steinberg refers to Hiroshi Nittono, who firstly

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