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Summary: The Chipotle Strategy

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Great summary and you are bringing up a key point that is a culture. With rapid globalization, it is relatively easy for anyone to experience other culture food or other items like appeal etc. However for a long-term success, it is necessary for Chipotle to identify strategic options and evaluate the business and cultural environment against home country. The analysis will help identify the need and adjust any factors that need to be considered to be competitiveness against local and foreign establishments. The Chipotle strategy options should include testing of the environment, if the foreign market is compatible with the home market.

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