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Sun City Board Essay

546 Words3 Pages

The strategic management tools I chose to assist Sun City Boards are Porter’s Competitive Strategies. The purpose of Porter’s Competitive Strategies is to help a business set up a strategy that incorporates a competitive advantage with the market scope. The conclusions that Sun City Boards will be able to draw from this tool are how it should focus its efforts in terms of product cost or product differentiation, as well as how much of the market the company should try to compete with. Given the market Sun City Boards is in, I would suggest using a focused differentiation. According to Porter’s Competitive Strategies chart, focused differentiation falls under the “differentiation” competitive advantage column and the “narrow” market scope row. What this means for the business is to focus on producing the highest quality surfboards in the focused scope of the market rather than try to make the best boards for the lowest prices while competing against the entire …show more content…

As mentioned previously, Sun City Boards should consider a focused differentiation method, which focuses on a small portion of the market producing superior value items. Porter’s Competitive Strategies measure product price/differentiation and market scope by determining how much of the market a company will compete against based on the location and size of the business, as well as how the company will attract a majority of customers, either by unique products or low prices. Unfortunately, the tool does not address changing conditions, consumer demographics, or other businesses themselves, making it a tool that can only be implemented with

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