Sun Mcdonald's Art Of War Case Study

“He who knows when he can engage in battle and when not to do so will win”, is one of the theories in Sun Zi’s Art of War chapter 3, strategic attack. Sun Zi said that there are five ways predict for win which are “he who knows when he can engage in battle and when not to do so will win”, “he who understands how deploy large and small forces will win”, “he who is able to unite himself with his officers and men as one mind, spirit and purpose will win”, “he who is proactive and well-prepared and awaits his unprepared enemy will win”, and “he who is capable and does not have to contend with interference by the ruler will win”. Therefore, in “he who knows when he can engage in battle and when not to do so will win” is talk about the person who

One of the best companies apply to this theory is McDonald’s which founded in 1940 as a barbeque restaurant managed by Richard and Maurice McDonald. Hence, McDonald’s can successfully expand the business around the world is because of a business man who is Ray Kroc. Ray Kroc joined McDonald’s in 1955 as a franchise agent whereafter he bought the left of the company’s equities that held from McDonald brothers (McDonald’s History, n.d.). He came out with a lot of marketing strategies in order expand his business. One of the theory from Sun Zi’s Art of War apply in McDonald’s is “he who knows when he can engage in battle and when not to do so will win”. McDonald’s always introduce some seasonal products based on seasons or some specific days. Recently, McDonald’s just came out pumpkin spice products following with the Halloween which are pumpkin spice latte and pumpkin spice french fries. These two products are just offered in Halloween period, after the period customers will not able to buy these products anymore. Therefore, it attracts a lot of customers to try their new products. This is how McDonald’s applied to the theory, they come out a new thing in a true timing, and they know they can attract the consumers to buy it in this specific period. In another words, if McDonald’s if now is Christmas, they are impossible to offer Halloween spice products, because the customers are

And all these items are always follow the trend of the society. For example, the trend of the movie “Despicable Me” is very hot when it just published in few days, McDonald’s has cooperated with the film’s manager and get the right to produce the items that related to this movie like the ‘minion’ toy series. Then McDonald’s come out with a promotion which is if consumers buy the ‘Happy Meal’, one set of food in McDonald’s menu, they can get a ‘minion’ from the set. Therefore, a lot of fans of the movie may intentionally go to buy ‘Happy Meal’ just for ‘minion’ toys. The company clearly know the trend of movie only can choose which is the best should they cooperate with in order to increase the sales and the decision that make also applies to this