Sun Tzu The Art Of War Analysis

Sun Tzu, the greatest Chinese military strategist, wrote “The Art of War”, it gives us an insight on how to manage conflict and win battles. Sun Tzu’s “The Art of War” has been credited as one of the go to sources for strategies that can be used throughout our business practices on a daily basis. It consists of thirteen chapters or “strategies”. I will be analyzing four of these strategies and showing how they can be applied to business. The four strategies I chose are Chapter 1: Detail Assessment and Planning, Chapter 3: Strategic Attack, Chapter 6: Weaknesses and Strength’s, and Chapter 7: Military Maneuvers. These four strategies can help an organization be able to strategically plan and compete with their competition. Today, the principles

A strategic plan defines what the goals or vision is for a particular company or organization. This process involves you to identify your vision for the company or organization. Next, you would analyze the external and internal competitive environment. This is where you would perform a SWOT analysis, which helps organizations build on their strengths, correct their weaknesses, take advantage of external opportunities, and counter external threats. Lastly, implementation of the strategy takes place. However, the strategy enters a feedback loop, which shows that the strategic planning never ends. It has to be monitored to make sure the goal or vision is being met. Sun Tzu laid the foundation for us on how to successfully assess and plan out our goals and

Four factors help a business build and sustain their competitive advantage. The four factors are superior efficiency, quality, innovation, customer responsiveness. Superior efficiency deals with the ability to use fewer inputs to produce a particular output. In return, a company can gain an edge with lower costs. The second building block is superior quality. This deals with a customers’ perception that a product or service they are buying provides them with a higher value than a competitor. Superior quality can be broken down into two kinds of attributes: quality as excellence and quality as reliability. A customers’ perspective of quality as excellence would be that they want a product or service that provides features and a level of service that has no comparison. Whereas, from the quality as reliability perspective, customers want a product that performs as it was intended and can last. The product or service has to appeal to the customer and make them want your product over another. The third building is superior innovation, which deals with the ability of a company to develop new products or service to keep up with the changing times. Also, it is about providing something superior to the existing. Today, customers expect new innovations and the products need to have customers dying to have that new product. Customers are well exposed to what is out there so for new