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Sunder-Zealand Telecom Corporation Case Analysis

1421 Words6 Pages

Mr Phillips, CEO of Sunder-Zealand Telecom Corporation (SZTC), a Government owned Telecom Service Operator in Sunder-Zealand, was in great stress. The company’s revenue and profit were falling continuously. SZTC provides telecom services e.g. basic telephone, mobile services, etc. catering to retail and corporate customers all over country. Customers were not satisfied with its services which resulted in declining market share, revenue and profit. Since Mr. Phillips became CEO, revenue plummeted sharply and company registered loss for the first time and lost its first position. Mr Phillips called upon a meeting of Board of Directors and announced that concerned Minister of Telecom Affairs, Government of Sunder-Zealand, rang him up cautioning that if turnaround of SZTC doesn’t happen within two years, company will be sold and he wanted a roadmap of revival at the earliest. Mr Phillips sought advice from the directors on how to go ahead. One …show more content…

Chi, General Manager at SZTC, looked a bit confused and surprisingly asked about the increase in number of user base of competitors. How many of SZTC present customers have shifted to private players for a similar service or so, for better reasons. Mr. Bara was aware that competitors were growing faster than SZTC, despite their late entry in Sunder-Zealand and competitive service offerings by SZTC. He agreed that majority of private players in Sunder-Zealand are increasing their user base faster than SZTC and have large number of tariff menus than SZTC. Mr. Bara asked the marketing Manager about the reasons of slow customer acquisition rate as compared to competitors. Additionally, he quizzed Mr. Ahmadi, customer service manager at SZTC, about the customer’s views towards their service offerings. Mr. Ahmadi

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