Sunsilk Case Study
The company I choose is Hindustan Unilever Limited and the brand I choose is shampoo Sunsilk. It is a Unilever brand, it’s a very popular item and most of the people use it because it fits their budget, and also is very effective. These are some of the products of sun silk each them have different purposes and fits different hair.
The price of a sunsilk shampoo bottle ranges from Rs 106 to Rs 345. The price varies because it depends on which type of sunsilk brand we use. For example, the anti-dandruff shampoo would be more costly because it is strong as it has to remove the dandruff.
Factors affecting purchasing Decision The factors affecting the purchasing decisions for consumers when purchasing a product (shampoo) is and also affecting
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Sunsilk they have sachets, small, medium, and large size bottles. The sachets costs of Rs 1 which can be bought and used for one day and the small bottle would lead for nearly two weeks, medium size bottle would lead for nearly a month, and the large sixe bottle would lead for nearly one and half to two months. Therefore the sunsilk has a very good durability with cheap prices. It is also effective if we choose the brand according to the hair we have.
Psychological factors: these factors also play a major role in purchasing decisions because if another brand shampoo has given results to one of the person we know we tend to shift brands because may be this brand is not giving results soon. Therefore the decisions of others also tend to change decisions of the buyer.
Competitors: the other big threat in India is there are nearly seventy to eighty shampoo available in the market and sunsilk is in the sixth place while Dove, Pantene, Grainier, L’Oreal have taken the top most places in the survey list. Therefore, like a country in India which is highly populated it is necessary to be in the run without falling back as it is a country which has a good economy is very close to China.
Therefore, these are some of the factors that affect the purchasing decisions of the consumer as to my point of
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I recommend the board of directors to always conduct surveys and get to know what people like and design their product in that way so people have no other option than buying this rather than buying any other product. These are some of the recommendation to the company’s board of
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