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Sunsilk Shampoo Essay

1003 Words5 Pages

University : Binary University Subject : Marketing Management Assignment : Personal Assignment Lecturer : Mr. Bipinchandra Name : Kong Yoke Thye Course : MBA (Part Time) Date : 1 Aug 2015

Sunsilk Perfect Straight Hair Shampoo will be launched in Malaysia. Under the brand name of Unilever Malaysian. The main aim would be to make Sunsilk largest selling shampoo brand in the market, offering the 7th variant most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains antidandruff ingredient. We have to decide a product launch for this shampoo so following measures have to be taken.
New ideas and a latest concept
The five most important hair health benefits: strengthens weak hair, prevents hair breakage, …show more content…

P & Gs rejoice shampoo
2. Cavin care 's Chik shampoo
Strategies to be used by Unilever’s Sunsilk Perfect Straight shampoo against competitors. (Beginning stage)
Low pricing strategy (Penetration Strategy)
In the Rs 1,000 crore shampoo market, Unilever is a clear leader hogging 65% of the market share with Nature plus contributing 31% .Unilever enjoys a price advantage over its competitors. With low prices Unilever believes that “it can neutralize significant part of cost of this initiative overtime while fortifying our market position”. The average medium class person can be easily targeted by the product as the cost of the product is very low. Pull Strategy
All campaign should be planned. Free trial packets should be distributed. Target places for such campaigns should be :
1. Hypermarket
2. Supermarket
3. Drug Store
4. Independent Grocery
5. Open & small market
6. Chinese Medical Hall
And every such places where middle class people can be easily

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