ipl-logo

Super Bowl Ad Analysis Essay

715 Words3 Pages

The ad that will be analyzed was shown in the Super bowl a few years ago. The ad is targeting mainly anyone and everyone old enough to buy a car. The ad uses pathos and its brand name very well because of the music that plays throughout the commercial and the events that happen throughout the commercial.
The ad starts off with two people sitting behind a police motorcycle. These people are middle-aged wearing a suit. KIA could be implying that the people who desire this vehicle are all successful and well off. Then the scene switches to a police officer driving a KIA down a highway, and it shows the mountainside in the background. The ad then shows the car from two angles. The first angle is a small shot of the front tires of the car. Next …show more content…

This action shows us that the car is very desirable and wanted by everybody involved. The helicopter then flies up in the air with the car firmly in its grasp, and the police officer gets out the car and jumps into the ocean. This action has another use of pathos through humor. People of all ages can laugh at the sheer ridiculousness and unlikely hood of this actually happening. Then the helicopter brings the car to a yacht sitting in the middle of an ocean. Next we see a man relaxing with a bunch of women looking at the car in binoculars with a smile on his face. This part gives the message that this car is wanted by the most powerful individuals on earth. Then the ocean becomes a massive wave and forms the shape of Poseidon. This commercial’s main hook is that the car is desired by anything even mythological figures such as Poseidon. Then the car is abducted by aliens. At this point the commercial can once again be seen as humorous to younger audiences, and be seen as silly by older audiences. Then the alien ship goes to another planet at a very high speed. After that it releases the car on another planet with an alien driving it. This planet has a very rocky terrain to show that the car can drive on rough surfaces. Then the camera shows some of its alien friends cheering it on. Afterwards, there’s a portal that appears and sucks the car inside it. The portal then leads to either the Aztecs or Mayans

Show More
Related

  • Summary Of The Red Convertible

    886 Words  | 4 Pages

    The characters have no indication of their whereabouts, showing the audience that the car can take them anywhere so the possibilities are

    Read More

  • Summary Of Sex Lies And Jesus Is A Brand Of Jean Kilbourne

    1353 Words  | 6 Pages

    The ad uses the woman as a tool to persuade consumers to embrace its new car just like the man in its poster

    Read More

  • Geico False Dichotomy

    465 Words  | 2 Pages

    This is an example of Aristotle's appeal to logos, which is making the consumer think that there are only two options brings a better chance of Geico being the number one choice. Though this ad only shows

    Read More

  • Literary Analysis Of Greasy Lake

    1088 Words  | 5 Pages

    After some time they then show up from their hiding place and when surveying the damaged car, another vehicle jerks into the lake. The occupants of the car are two women who examine a motorcycle (Boyle). In addition, according to them, the bike was owned by Al, "That's his bike over there, Al's”, and it crosses the narrator's mind that the corpse he saw in the lake must be Al, but he remains silent. Later the women invite the boys to party. Due to the sight of the damaged car, the narrator says, “I thought I was going to cry."

    Read More

  • Super Bowl Commercial

    976 Words  | 4 Pages

    Humor used in the commercial includes background music, the comment made against Ford trucks, Twinkies, and raining frogs. After, the truck drives out of the debris the commercial starts to play Barry Manilow’s “Looks like we made it”. The song added into the commercial portrays a positive vibe despite seeing what the man and dog lived through when passing by the natural disasters and extraterrestrial remains. Near the end of the commercial when the protagonist meets up with the other guys, the comment made is an insult to those who buy Ford trucks and to the Ford Company. By saying, “Dave didn’t drive the longest lasting most dependable truck on the road.

    Read More

  • Cigarettes Rhetorical Analysis

    1009 Words  | 5 Pages

    It shows a white background with two cigarettes together forming a shotgun in the middle of it. This ad uses the three rhetorical appeals of logos, ethos and pathos through a single image. At the same time that the image shows that cigarettes can be deathly, it compares the dangerousness of the cigarette with the

    Read More

  • Rhetorical Analysis Of Chevrolet's 'A Boy And His Dog'

    975 Words  | 4 Pages

    The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.

    Read More

  • Jeep Rhetorical Analysis

    480 Words  | 2 Pages

    By displaying multiple views of different people, the advertisers show that Jeep is supportive of all cultures and lifestyles. The disfigured veterans shown flashing across the screen appeals to the viewer's sense of patriotism and empathy for America’s heros. Similarly, the commercial depicts images of young children and playful dogs to connect the viewer’s sense of home and comfort to Jeep. Playing in the background is a piano with an exhilarating melody. The music intensifies as the commercial progresses, but at the end the almost stops to emphasize that Jeep is created by the driver, not the company.

    Read More

  • Rhetorical Strategies In Super Bowl Commercials

    837 Words  | 4 Pages

    Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

    Read More

  • Rhetorical Appeal Of The Audi R8 Commercial

    888 Words  | 4 Pages

    Another example in the ad is the father and son connection. The old man’s son goes to his father who was all lonely by himself. He owned an Audi R8 and he let his father drive it. While driving, his father looks him in the eye and starts

    Read More

  • The Truth In Edward Bloor's Tangerine

    659 Words  | 3 Pages

    “ But I could hear the roar, even louder now, and I recognized it: the roar of the engine revved up to full throttle…. Then I turned back and saw it-- a black car -- just an outline at first, then clear and detailed… I saw a man hanging out of the passenger window, hanging way out. He had something pulled over his face, some kind of ski mask, and he was holding a long metal baseball bat in both hands, like a murder weapon… The man in the ski mack leaned farther out the window. He pulled the bat back and up.

    Read More

  • Rhetorical Analysis: The Volkswagen Darth Vader Kid Commercial

    297 Words  | 2 Pages

    When the child tries to use the force on a Volkswagen, his dad uses the remote start which creates tremendous shock and joy to the child because he now believes he can use the force. Ethos is present in the commercial because Volkswagen is a credible car company. Logos is not boldly presented, however, it could be reasoned the remote

    Read More

  • Google Rhetorical Analysis

    746 Words  | 3 Pages

    The different environments and situations exhibit that everybody is diverse, yet equal. The scene with the puppy and another scene where a father and his young daughter ask Google what sound a whale makes, are especially heart-melting. The other way in which the commercial attracts success is by using micropropaganda. A catchy melody plays all throughout the length of the video.

    Read More

  • Movie Analysis: Little Miss Sunshine

    710 Words  | 3 Pages

    Towards the middle the car breaking down helps the family connect and start to actually have some form of fun on the

    Read More

  • True Hero Definition

    735 Words  | 3 Pages

    Laying down, he crawls under the car until he can see the man. Two more come out with hostages, guns pointed to their heads. He and two other men take aim. On the count of three, they all

    Read More

More about Super Bowl Ad Analysis Essay

Open Document