Super Bowl Commercials Persuasive Essay

The two Superbowl commercials I chose where Honda's 'Yearbooks' that fuel 'The power of dreams' And the Happy Daytona Day commercial. I choose these two because I like how Honda made it look old fashioned and with different celebrities. I like the Daytona one because I love NASCAR and I like how the whole nation watches the Daytona race. Honda was trying to sell the new Honda CR-V. Honda did this by taking different celebrities and having them say something inspirational than at the end they had the new Honda CR-V.

The two Superbowl commercials that are persuasive are the Skittles commercial and the Turbo Tax commercial. The Skittles commercial was about a boy that was throwing Skittles through a girls window. While he was throwing them through her window, she was catching the Skittles in her mouth. When the girl was done catching the Skittles, her family came in and sat down in a line and they started catching the Skittles in their mouths. When one person was done catching the Skittles, everyone would scoot down so the next person could catch them.

Donovan Bell-DaCunha Professor Sharon Burns ENC 1101-20497 6 February 2018 Analysis of Budweiser Commercial “Puppy Love” Everyone one loves a story about cute puppies and friendship. In Budweiser's 2014 Super Bowl commercial “Puppy Love” it tells one. The purpose of this commercial like any is to convince the audience of the message its promoting. In the advertisement it uses the three tools of ethical persuasion: logos, ethos, and pathos.

The commercial I’ve chosen for this paper is the Stephen Colbert pistachio Super Bowl commercial. The Super Bowl is one of the biggest sports events in the world, and in America is one of the best places for companies to advertise their products. The Super Bowl is where companies put everything they’ve got into their ads, and Wonderful Pistachios did just that. The star of their commercial is Stephen Colbert, a well-liked, famous TV personality. He is coupled with an eagle, which is a symbol of American pride.

Effective advertising is, almost always, persuasive advertising; and advertising that does not seek to persuade is really missing an opportunity. In a competitive environment those who persuade best are those most likely to win. Persuasion is always important, even where the competition is inept. Persuasion is the most neglected area in advertising texts.

The Audi R8 Big Game Commercial, "Commander" talks about an old man who is thinking about his time as an astronaut. He misses it and he just stares at a wall and doesn’t talk to anybody. His son comes with his Audi R8 and he gives the car keys to his dad to drive it. He becomes happy and excited and it makes him relive his time as an astronaut. The commercials purpose was to promote the Audi R8 car.

the brand does not choose who gets to wear their clothes. However, Joan Didion’s serious expression, and adding the knowledge of her highly aloof personality, gives the advertisement an air of exclusivity and snobbishness to it. Hence, the Dolce and Gabbana advertisement feels more attainable than the Celine counterpart. The photography styles of the advertisements differ as well.

Dogs, family, love, abandonment, drinking and driving are all factors that pull on people’s heartstrings. These are also factors that were used in a commercial by Budweiser called, “Global Be(er) Responsible Day | Friends are Waiting”. One of the theories that discuss how someone accepts, rejects and is persuaded by a commercial is the Social Judgment Theory. This analysis will discuss how this commercial uses the Social Judgment Theory in ways of persuading their viewers. It will also coincide with two different peer reviewed articles about the theory.

Romy Ben melech 11-W Life orientation alcohol assignment Task 1: Advert 1. Alcohol is indirectly portrayed in each advert by showing the negative effects of alcohol without preaching to teenagers not to drink. The adverts are aimed at teaching teenagers the stupidity of drinking by showing violent, dangerous and sexual aspects which come with the responsibility of drinking. 2.

A celebrity endorser is “an individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement” (McCracken, 1989). Friedman and Friedman state that “a celebrity endorser is an individual who is known to the public for his or her achievement in areas others than of the product class endorsed” (Friedman & Friedman, 1979). The use of celebrities to promote a product is not a new method. It is logical to try and boost popularity of one’s product by linking it to someone that is already popular and who will undoubtedly receive a lot of attention. At this point one can easily state that anyone alive today, living in the western world, has encountered some form of celebrity