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Case Study Super Clean

1172 Words5 Pages

Question 1
According to the case, there are five product attributes that drive consumers to buy the new Super Clean multi-purpose cleanser degreaser. The first attributes will be mark down to half price in the advertisement. It cost only $99 for 1 spray bottle and 6 sachets which the original price is $198. The acceptance of new product with lower price is higher to customers, during the trial stage. They are tend to be more willing to try and pay for a product which can fulfill their safety needs. The special discount helps to increase the consumer value derive from the product's attribute and performance.

With the Eco-friendly features will be another attribute as it will reduce waste, non-toxic and minimize the harm to the air quality would …show more content…

The potential customers might know nothing about the product but a great name can make a great first impression and open doors.
Question 2
Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits. The four group of target customers are parents with kids, green consumers, male who play an active role in housework and general female housewife.
The general middle age female housewife who in charge of the household, would be still the dominant segment. Their buying behavior will be influence by friends and relatives. Time spent in stores and supermarket will be longer than the others and they tend to be more price sensitive.

Parents with kids will be the secondary segment who are more emphasize on the ingredients of the product because health of the kids would be their main concern. This customer group tend to be more quality with higher purchasing power. To meet their safety needs, they will purchase environment friendly, natural and non-toxic …show more content…

Mark Alan Ruffalo, born November 22, 1967, is an American actor, filmmaker, and social activist. He is known as the Hulk in the movie “The Avengers”, Ruffalo is a very active clean energy supporter behind the scenes. He mostly tweets about news of fracking and his charity organization Water Defense. Ruffalo is known in the community of environmentalists because of his support of other green campaigns like The Solutions Project, which is pushing for a transition towards using 100% clean energy for everyone. He is a member of Artists Against Fracking and is working on a film about a big oil spill. He was awarded The Humanitarian Award for his work with Water Defense at the BAFTA Los Angeles Britannia Awards. (Martinez and Skorbach,

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