Smarty Super Heroes

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SMARTY SYMBOLISES THE HERO IN YOU! Our annual start-up is always a coulourful event, but what made year’s occasion one that will stand out for a very long time to come was getting to know our new-look Smarty. It was decided that Smarty – the beloved crocodile who has served as New Denmark’s mascot since 2002 – was in need of a makeover that would match his super hero status. “Apart from being an instantly recognisable symbol of safety, health and the environment, Smarty represents the hero in all of us because – to put it simply, coal miners are super heroes,” says safety superintendent Rudi Koekemoer. Firstly, we are heroes to our children and loved ones who expect us to come home every day. Secondly, we are the super heroes who keep the lights burning at the homes and workplaces in our communities. Real…show more content…
Usual practice is for each mine to showcase its achievements in the form of a short clip filmed on site. This year, our HODs introduced a touch of class in the form of a James Bond-themed production. Called ‘Coal Finger’ (ripping off the film classic ‘Gold finger’), our leaders donned tuxedos and slinky dresses, not to mention guns and other accessories the well- dressed spy should never be without. Shooting – sorry! Screening takes place at the Zibulo Hall on Thursday, 9 February. NEW FACES PIC 1 Lesiba Chuene joins us as section manager at our North Shaft operations. Lesiba studied mining engineering at Wits University and brings with him a wealth of experience gained at sister collieries Goedehoop and Khwezela (Coal South Africa’s recently amalgamated Kleinkopje and Landau collieries). PIC
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