I began my research under the notion that the desire to attain ‘special’ exists in the field of design. Over the past few decades, within various contexts ranging from product design to graphic design, the term ‘special’ is used as a catch-all phrase which seems to have become omnipresent. Creating ‘special’ products is what some designers assume design is about. Encouraged by glossy lifestyle magazines and marketing departments, design appears to be a competition that is continually producing novel products to generate consumers’ attention and media coverage. However, as Donald Norman claims in his book- The Design of Everyday Things- the ‘special’ products, in fact, are playing out a fantasy far removed from daily life, screaming out their
Super Normal, from a conceptual point of view, leans on an intentional and extraordinary ambivalence (Fukasawa & Morrison). Specifically, based on the terminology, it could be taken both as an oxymoron that ‘super’ opposes ‘normal’, referring to ‘beyond’ or ‘above’; also a concept of absolute superlative in which the Super Normal determines the superlative of normality to its greatest degree in its ontological form. Although the etymology of what is considered ‘normal’ relates to ‘ordinary’ with no features, in the context of what Fukusawa and Morrison defined as Super Normal designs are not ‘normal’ any more by making them so ‘normal’, they become both ‘normal’ and ‘exceptional’, pushing the norm to the boundaries of the possible and introjecting a sort of paradoxical coincidence of opposites at the same time (Fukasawa & Morrison). They are so exceptional that seem normal. In other words, they are not perceived or perceivable as exceptional, at least, until they are noticed and co-opted by Fukusawa and Morrison.
The sector we have chosen is trading and services sector, it is also known as tertiary industry. We start our graphic design business by providing intangible products and services right to the clients, which are designing company logo, making business cards and other related graphic design activities. PEST Analysis Social trend shows that pictures and graphic can leave strong impression on people. Hence, a logo is important to a company so that the customer will be able to recognize the company by just seeing the logo. For example, Genting logo is world-recognized (Appendix 1.0).
Retailers, fashion artisans, brands, are coming to terms with the widespread audience they can reach out by adopting online platforms therefore expanding their network significantly throughout the masses. The cliche of each individual designer being unique is a fair statement factoring all the time and effort spent to develop fresh ideas and motifs, ultimately for the world. However, more often than not, these people are not looking to showcase their works or expertise but rather to collect constructive feedback from the general
together with their craftsmanship which make it creative. The main aim is to focus on customers ' needs and their unique to connect through the world of design. They launched the image of ready-to-wear for all people. Fendi engage individual with original concepts and designs with their products and also develop talent to increase professional growth which focus on transforming dream into reality. This target the modern lifestyle of
Another way to differentiate between the definitions of luxury is by looking at the criteria that different individuals use to distinguish one luxury product from another. • In terms of production, the manufacturers themselves decide whether they want their products to be a part of the luxury world. Accordingly, they make sure a luxury product is the work of a careful craftsman, sold in a sophisticated environment and promoted in an exclusive way with major emphasis on the description of the brand and its core values. However, at a different level, Hugo Boss is perceived by the general management of the brand as a very sophisticated way of manufacturing and selling slightly upscale fashion products. And from the point of view of Zara management, Zara creates a brand image in the minds of consumers by being based in the very best locations in every city and on the flow of new designs being delivered every other week in all those stores around the world, as a luxury brand.
The new fascination with handmade signifies a rejection of the synthetic world. This new group of artists concern themselves with the age-old techniques and focuses on detail, technique and tactility similar to that of figure 3. The great difference between craft and design is that while the craftsman ends up with a finished, functioning object, the designer does not. They end up with a drawing or some other type of conceptual idea that may, later, be made into an actual object. Until then, it remains an abstract sign from which the Latin meaning of design is sign.
It is unacceptable how everything in society is divided into categories or labels. However, sometimes these categorizations would seem unfair to some sections or groups. Hereon, a controversy arises from the titles apprehended by interior designers and engineers. Interior design is sometimes perceived as inferior to engineering. However, it should be mentioned that interior design is an occupation merging creativity, technical knowledge, and business skills and interior designers have the capability to provide solutions that are safe, functional, attractive, and meet the needs of the people using the space.
With the rise of digital technologies in the later half of the 20th century, business spread rapidly around the globe. At this stage, packaging not only acted a silent salesperson but was also used as a way of differentiating itself on the shelf from other products. Though packaging has become essential to businesses but is also a threat to the environment, hence more research continues to find new materials that are optimal and sustainable solutions. In the early 2000’s, EPA created stringent laws for businesses to control and reduce environmental impacts. Materials and business practices have shaped the evolution of the packaging sector over the last 30 years.
The personalization of production is tailored to the individual needs and preferences of customers. Customers create innovative products and realize value by collaborating with manufacturers. In customization, customers are classified into different market segments based on different known customer needs by marketing analysis. The customers grouped in the same market segment receive similar or parameter based customized products from a predefined product family. The configuration mechanism, product architectures, basic modules and critical parameters have been kept stable within the predefined realm of configuration.