Super Normal Design

815 Words4 Pages
Over the past few decades, within various contexts ranging from fashion design to product design and graphic design, the term ‘special’ is used as a catch-all phrase which seems to have become omnipresent. Creating ‘special’ products is what both designers and consumers assume design is all about. However, in fact, those ‘special’ products are playing out a fantasy far removed from daily life and interrupting harmonious atmosphere with their awkward presences. Design, which is supposed to make life easier and smoother, be responsible for the man-made environment, now seems to become a competition to pollute them by creating ‘diverse beautiful trashes’. Its realistic and idealistic goals to serve daily needs and build the world a better place…show more content…
Firstly, it concisely runs through the history of type design to demonstrate their usability and impact to people’s daily life. Secondly, it investigates the concept of Super Normal from the perspectives of aesthetics and ecology in the context of type design. As Super Normal is a relatively new concept that is mainly explored and applied in furniture and product design. This part begins with an epistemological justification of Super Normal, how to identify the Super Normal design and its visual characteristics and style. Besides, the thesis also cites Victor Papanek’s account to articulate one possibility of the co-existence of design and nature, a relationship among design, ecological responsibility and social…show more content…
Super Normal, in this thesis does not mean ‘boring’ or ‘safe’, it provides a more sustainable alternative or thinking of using design wisely. The aims of the thesis are, first, to explain how and why Super Normal is a good and sustainable design concept to people’s daily life. Second, to advocate people, especially visual designers, to defuse misconceptions of designing ‘special’ by showing why Super Normal is an innovative and ecological approach to the future when people face colossal changes on so many fronts, unprecedented in speed, scale and intensity. Then, to demonstrate basic visual styles and characteristics of Super Normal and to contribute to the growth of the concept in type
Open Document