What is the advertisement’s argument? It is to not drink and drive, as drinking and driving will most likely kill you and your pet at home will be waiting for you to get home as they are unaware of your death and will not know why Who is the intended audience? People who drink and also have the license to drive. Identify two (2) examples of the rhetorical appeals used in the advertisement.
Amnesty International has created many ads around Switzerland to create awareness on multiple violations of human rights. The targeted audience is the people of Switzerland, a first world country. People in first world countries, often understand and accept that world hunger is a reality, but since it doesn’t affect us directly, it’s significance is often overlooked. These ads were placed in crowded public places so, a lot of people could be continually reminded that it is happening right that moment that they are looking at it. This ad is not only targeting our minds but our hearts as well.
Seeing ads on TV, or even in the grocery store have become a normal thing. Every ad has something about them that catches the attention of millions of people daily. Advertisement experts know just how to get your attention and convince consumers that they need that $10 bottle of shampoo, only because scientists say it’s better for your hair. Advertisement experts watch your every move, especially on the internet. Everything you look up on Google, Bing, etc.… will always find a way to pop up an ad on another website.
In the advertisement, Puppy, Monkey, Baby, Mtn Dew takes a unique approach to appeal to their audience. The commercial begins with three guys mentioning how they would like to relax for that day, however, a hybrid animal appears out of nowhere. This unexpected appearance leads to a chain of events where eventually the three individuals follow the animal and drink the beverage it gives them. A few rhetorical techniques were used to draw the viewer’s attention, one of them being repetition.
The commercial published by Chevrolet in 2014 is an exceptional advertisement. This commercial advertises the Chevy Silverado truck. However, this commercial does not only influence the audience to purchase a truck but; the advertisement portrays a life lesson that every person should know and practice. The commercial by Chevrolet titled, “A Boy and His Dog,” is extremely effective and persuasive to the audience through emotion, ethics, and logical situations.
Visual Rhetoric By Minute Maid In a recent commercial featuring Olympian Missy Franklin, Minute Maid attempts to persuade viewers that their product will help aid them when doing good. Minute Maid makes an appeal to ethos by presenting an Olympic swimmer and her parents in a press conference. The commercial uses pathos and sets up music and multiple clips that are gradually emphasized up to the moment Franklin gets to talk to her parents after delivering a speech about them. Another visual rhetorical technique used is finishing the commercial by presenting the brand and its message to viewers so they are aware of the overall message.
When I first signed up for sports communications the last thing I thought I’d be doing was not only meeting people like Mike Breen, Jim O’Connell, Steven Sheer, and Joe Yanarell, but speaking to them on a first hand basis and getting to know about their line of work. Each and every speaker not only told us about their line of work but told us about their stories on how they got to where they are and why try fell in love with what they do along the way. The three speakers that stood out to me the most were Mike Breen, Jim O’Connell, and Steven Sheer, but I would like to quote Joe Yanarell on a couple statements that seem to fit into each and every one of these men’s stories. First off, Mr. Yanarell said “you are going to fail and learn from it.” This quote goes a long way
Around the world, there are thousands of starving children that seem to go unnoticed daily. Shoppers are constantly in the supermarket filling their carts with hundreds of dollars’ worth of groceries for their family’s without thinking of those in need. In 2008, a remarkable shopping cart ad was released which depicts a distraught young African American child reaching up to the shopper begging for help to save him from starvation. Feed SA, a charitable organization which helps the poverty-stricken across the county has designed a striking ad to bring attention to just how easy donating can be. The effectiveness of this ad is due to the powerful rhetorical appeals to pathos in which it implements.
Goldilocks is just another fable, which talks about, making choices. The choices that we make, depends on the changes that occur. It’s your choice to either accept the changes or deny them. Every second of your life requires decision making. Some decisions can be changed later, but some can only be regretted.
Your article “NFL Protests: Stars Should Get off Their Knees and Lead a Constructive Conversation on Race” touches upon a recent event that has occurred not too long ago, involving an NFL player and the president of the United States. People need to focus more on stronger protests, rather than sticking to something simple that will probably not lead to much change. Kneeling down while singing the national anthem will lead to major consequences. To some extent I agree with your claim— stronger and louder actions, such as protest, will lead to a change.