This commercial during the 2012 Superbowl by Jeep with a voice over of Oprah Winfrey, definitely did a good job tugging the heartstrings of the viewers. This is a very good example of pathos being used in a commercial. Jeep uses pathos to persuade the viewers to get excited about the war being over and their loved ones coming home. One can clearly tell that this commercial is focusing solely on the United States Army and those that are deployed overseas. The way that the commercial starts out, makes you want to see what it is going to be about. Once you realize that they are talking about the soldiers, the quote from the beginning, “We wait. We hope. We pray. Until you’re home again.”, immediately hits home to many of the viewers. Jeep and Oprah knew exactly what they were doing. They knew that the viewers who had loved ones overseas would automatically connect to this …show more content…
We are shown how things have been empty at home, school, church, and even how it affected the pets at home. They are making sure that this feeling is connecting to everyone, even if a person does not have a family member at home. I believe that that saying that tugs at everyone’s emotion from this commercial is “You’ve been missed. You’ve been needed. You’ve been cried for. Prayed for. You’ve been the reason we push on.” That statement right there shows how much the country and the people miss and love the men and women that have been serving our country. The first sighting that we get of a soldier is him getting into a Jeep. I believe that the using of a Jeep vehicle is being symbolised of America and how much we care. We see him driving down a road full of American flags, showing him that we are here for all of them. Showing the returns of all the soldiers makes you feel that warming feeling you get, when you see loved ones being reunited again. It’s a wonderful feeling and Jeep knew exactly what they were
The commercial uses a much more easy-going tone to aid in the process of connecting the audience with the young boy in the play. In addition, it serves to slow down the
The first nation radio commercial Budweiser I critiqued aired on Z 107.9, at 5:49p.m., which started off sounding like an infomercial. This commercial was a voice over discussing fracking not being taken seriously due to the odd sounding name. Suggested a name change was in order for change to happen. The target audience is not made clear soon enough. The product, Bud Light, was mentioned very late into the commercial.
This commercial draws on the viewers emotional well-being through the dialogue of the characters. The first words said in the commercial are, " Never give up on the ones that you care about and, always remember the good things." That statement is strong and will immediately catch the reader 's attention. The little boy also said, “I looked everywhere.
Rhetorical Analysis of Remember the Titans In the movie Remember the Titans, Coach Boone states, that his players need to be unified together as a team, instead of being separated because of the color of their skin. He does this by using allusion, diction, and a rhetorical question. Boone uses a rhetorical question in line one when he states, “Anybody know what this place is?”
The pace of the song symbolizes the positive effect the water donation program has on America. It is slowed down and sung with a more delicate voice than the original to further set a mood. Many words do not need to be spoken because it makes the few words of text at the end, “Whenever you need us, we’ll stand by you”, more impactful. This commercial is as simple as their mission: help people in
The repetition of the phrase “puppy, monkey, baby” for numerous times helped stick with the audience. Additionally, it emphasizes the uniqueness of the drink and allows the reader to remember the catchy song. Symbolism, being another technique, was also present in the commercial, the symbol being the hybrid animal. The hybrid animal represents a hybrid drink containing three things that should not associate with each other but end up working well together. Understanding that symbolism greatly emphasizes the importance of the drink’s concept.
College sports is one of the best-known entertainments around the world. But for the athletes, they are students first then athletes second. For college student-athletes, there are a variety of scholarships and grants to help pay for college or college debt. However, some critics say that student-athletes should be paid a salary like pro athletes would, with help from scholarships or grants. The authors of, College Athletes are being Educated, not Exploited, Val Ackerman and Larry Scott, argue that student-athletes are already paid by free education and other necessities.
The current meaning of pathos is having to do with emotions like happiness, sadness, and amazement. Advertisements often use pathos as a rhetorical strategy to get their audience to laugh and make their product seem more likable. Both the first and second commercials use an emotion that appeal to the majority of the population, humor. The Hyundai commercial highlights the humorous relationship between a father and his daughter’s date. Kevin Hart, the father, goes to extreme measures to “scare off” his daughter 's date using the car finder feature on the Hyundai Genesis.
Sports What sports do you play? If you don’t play sports what do you do on your free time? Here I am going to talk about the sports I play.
In the Budweiser commercial “Puppy Love” it utilizes the persuasion tool pathos for specifically this reason. The commercial follows a puppy that constantly sneaks away to visit his friend a Clydesdale horse (Budweiser Brasil). However, the puppy is always found by a man who returns him to his caretaker (Budweiser Brasil). The story of a cute puppy is already enough to get the average viewer to show an emotional response. Add that to a friendship with a beautiful Clydesdale horse and that is sure to get the viewers’ hearts warmed.
To do this, Nike appeals to the audience’s emotions by getting into your softer side by making the commercial animated and opening the audience to not only male soccer players but to everybody. The video was about 5 minutes long and it was trying to tell you a story that you can relate too. Nike uses a classic story of failure and then success type of story that many advertisements use to appeal to peoples’ pathos appeals. They also used pathos with the music in the background. When the mood changed in the video so did the music in the background to get the viewer more engaged.
A majority of people aren’t themselves when they‘re hungry. The ad takes place in the nostalgic suburban home of “The Brady Bunch” where Marcia, played by Danny Trejo, is upset that a football has ruined his nose for the big dance. Mrs. Brady hands Danny Trejo a Snickers and he transforms back into sweet-talking Marcia. Then it pans over to Steve Buscemi who reenacts the famous “Marcia! Marcia!
In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.
The ad however does not end with this feeling to turns back to the soft light feelings we felt in the beginning but this time new ones like hope for the future and proud. Proud in the sense that you or your loved ones have gone through ups and downs but will forever be confident and
Most commercials hire models or celebrities to better sell a product; however, using real everyday people speaks to the audience that not only are our employees relatable but they also seem like a friend, sister, neighbor, or anyone you trust in to making your visit a positive one. This relates to emotion by the matches of words and pictures. The word real when placed beside food and people brings a sense of authentic when consuming the dishes or interacting with the team. This emotion presented in this example is honestly when trusting the food industry. Figure 5: Ending image in Noodles and Company commercial.