Supply Chain Management And Competitive Advantage

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INTRODUCTION

Background of the Study
In the past decade the combination of market, economic, and technology forces like increase in supply networks combination, globalization, and product variety proliferation has initiate the companies to examine and try to recreate the strategies of supply chain (Hakikur, 2011). The rapid increase in uncertainty in the evolution of market has made the companies aware about supply chains. Organizations that have learned about building as well as contributing into supply chains will definitely get the competitive advantage in the market. It’s indicated by Cheng and Choi (2010), the main objective of Supply Chain Management is to attain the sustainable competitive advantage (Cheng, T. C. E. & Choi, 2010). …show more content…

N. & Belihu, 2010). In the present dynamic business environment of globalization and free trade, SCM that is cost effective is considered as the matter of survival for obtaining the services and goods, which accounts to around 80% of total revenue of sales. Relying on this, the significance of effective Supply Chain Management must be viewed as competitive advantage, as it’s the heart of corporate strategy of the company (Trung, H. N. & Belihu, 2010). Along with this, the consumer’s external pressure also needs the companies to focus over lower prices, good quality, high cost efficiency, and shorter lead times. Therefore, there is an increasing demand to follow the Supply Chain Management as the holistic view for securing the profitable results for every party involved in the supply chain (Thakkar, J., Kanda, A. & Deshmukh, …show more content…

In different context, competitive and strategic success of the company relies over the efficient skill, capability and resource management of the business process, suppliers and distributors. Supply Chain Management is considered as the main component behind the success of e-business implementation (Talib, M. S. & Hamid, 2014). Information technology permits the efficient information flow within the organization that facilitates the Supply Chain Management. Developments taking place in information technologies permit to have the virtual integration of the whole supply chain, which also facilities the coordination among the various parties within the process of supply chain (Jabbour, A., Filho, A., Viana, A. & Charbel,

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