Introduction “Supply chain consists of all parties involved, directly or indirectly in fulfilling customer request”, (Chopra & Meindl, 2001, p.16). It includes transporters, warehouses, retailers, and even customers themselves and not only the manufacture and suppliers. When referring to its function in an organization, it involved the process of receiving and filling a customer’s request with its major purpose to satisfy the customers’ needs while generating profit in the process. A prime example of supply that was listed by (Chopra & Meindl, 2001, p.16) was “Consider a customer walking into a Wal-Mart store to purchase detergent. The supply chain begins with the customer and his or her need for detergent.
Le May et al. (1999), identified job training needs for supply chain managers. These needs are dominated by interpersonal skills (e.g., communication and meeting facilitation), cross-functional knowledge, and office equipment skills. They also suggested supply chain managers should be able to apply project management techniques, organize and coordinate meetings, conduct training, and use decision-making skills. Stank et al.,1998, had focused on the development of personal skills, such as assertiveness, passion, grooming, and dress.
Definition of the Supply Chain Segmentation Supply Chain Segmentation is designing and operating distinctly different end-to-end value chains which from customers to suppliers optimized by a combination of unique customer value, product attribute, manufacturing and supply capabilities, and business value consideration. (Bender, 2013) . Moreover, Supply Chain Segmentation is a best strategy for all company for fulfill different channel, product portfolio, customer into groups which allows the company to have a different level of service by applying differentiated supply, inventory, and fulfillment strategies. Supply Chain Segmentation is a superior best practice for all companies which is dividing business into discrete groups based on similar
Benchmarking on a basis of supply chain management scorecard: An SCM scorecard can be developed on the basis of supply chain maturity model. Five levels of maturity are recognized which differ on the extent to which the process is explicitly defined, managed, measured and controlled. As the maturity level increases, level of process capability defined in terms of control, predictability and effectiveness also increases. Maturity levels, in order of increasing maturity are: • Ad hoc • Defined • Linked
According to Chow and Heaver (1999), a supply chain is “a group of manufacturers, suppliers, distributors, retailers and transportation, information and other logistics management service providers that are engaged in providing goods to consumers. A Supply Chain comprises both the external and internal associates for the corporate”. From the above definition, it can be seen that supply chain is about various players which are found both inside and outside a firm who come together to ensure satisfaction of
Selling of services engages different tactics and priorities in contrast to selling of tangible or physical products. It involves marketing to the employees as well as your customers. Marketing to your employees help the service marketing firm in making them understand the focus of your business and marketing to the customers helps in convincing them to do business with the firm. Services sector thus bring to market their intangible products or services and sell them understanding market features and strategizing them thus. A service is a deed or performance offered by one party to another.
3.THEORETICAL BACKGROUND OF THE STUDY 1.1 MEANING OF SUPPLY CHAIN Supply chain consist of all parties involved, directly or indirectly, in fulfilling a customer request. The supply chain includes not only the manufacturer and suppliers, but also transporters, warehouses, retailers and even customers themselves. Within every organisation, such as manufacturer, the supply chain includes all functions involved in perceiving and fulfilling a customer request. These functions include, but not limited to, new product development, marketing, operations, distribution, finance and customer service. Supply chain is dynamic and involves the constant flow of information, product, and funds between different stages.
Supply chain is an indispensable part of any modern day manufacturing firm. With the demand for any product being acutely variable it is highly imperative for any firm to optimize its supply chain – a chain of intermediaries, right from the sourcing of the raw materials to the managing of returns. Business Analytics tools with its real time application helps in combining technology with human effort to identify trend and highlight opportunities, all in real time and with live data. Supply chain practices are in vogues now which utilize the business analytics framework for improving the performance of the supply chain. In order to synchronize it with the ever changing economic landscape, we believe that it is important to implement strong strategies
Service interfaces within the service design are designed for intangible assets that are useful, profitable ad desirable from the customer’s point of view. These assets are effective, efficient and different for the provider. Service designers visualize, make and choreograph solutions that are not in existence yet. They watch customer needs and behavior and turn them into potential future services. In the process they explore, generate and evaluate and redesign existing services which is as much of a challenge as developing new innovative services.
The network is connected when customers order a product from retailers, the retailers then order from distributors, and distributors order from manufacturers, and manufacturers get raw materials from suppliers. In addition, a supply chain involves the constant flow of information, products, and funds between various stages (Chopra, Sunil & Peter Meindl 2004). SCM is about fulfilling a customer’s request of a product by sending it to the correct location, at the correct time, at a best price, as well as in the best condition. Overall, the supply chain starts when a customer place an order and ends when the customer has made his or her