Supply Chain Management: Supply Chain Management In The Fashion Retailer

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Introduction Supply chain Management Let us initially understand what is supply chain management, it can be defined as ‘ the integrated network of all the people, organizations, resources, activities and technology involved to create and sell the product, from the delivery of raw materials from the supplier to the manufacturer, through to its final delivery to the end user’. It oversees flow of goods, information, labor and finance across the entire network. Time taken from start point to end point of the value chain is called the Lead time. Lead time plays a very crucial role in entire supply chain planning. In short, Lead time means how quick are you able to deliver your products to the end customer. This lead time varies across the industries.…show more content…
These types of stores also offer brands to create a shop in shop on premium. These types of stores often act as bulk buyers and the brands offer discounts based on the size of business. Department stores fall under this category. Macy’s and Walmart are few examples for multi brand retail. Supply Chain Management for Fashion Retailer Fashion Retail Supply Chain Management encompasses the planning and management of all the activities involved in sourcing, procurement, conversion and all logistics management activities in fashion retail supply chain. It includes coordination and collaboration with supply chain partners. Fashion retail supply chain integrates supply and demand management with in and across the fashion retail supply chain with a goal of satisfying the customer requirements under the leadership of the retailer. Supply Chain Planning for Fashion Retail As discussed in the fashion retailer section, the supply chain planning for fashion retailer is based on the type of fashion the brand is operating. For fast fashion planning starts about a month or two in advance. Step by step supply chain process for a fashion…show more content…
Supply chain planning varies as with respect to the retail format. For example a hypermarket which deals with close to 100 plus brands has a different planning altogether and an exclusive brand outlet has a different supply chain planning. The retail spending in the top seven Indian cities of India currently amounts to Rs 3.58 trillion (US$ 57.56 billion), with organized retail penetration at 19% in 2014. India’s retail market is expected to double to US$ 1 trillion by 2020 from US$ 600 billion in 2015 driven by income growth, urbanization and attitudinal shifts, highlighted the Boston Consulting Group and Retailers Association of India’s report titled, ‘Retail 2020: Retrospect, Reinvent, Rewrite’ Supply Chain Planning for Fashion Retailer in India Supply chain planning for a fashion retailer in India is also more or less the same as global fashion retailer. Similar to any other country Indian fashion market also contains International brands and Indian brands. Unlike international brands, majority of the Indian brands does in-house production. Typically lead time for Indian brands is around 5 to 6

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