Surf Ad Analysis
1. What are some of your favorite TV ads? Why? How effective are the message and creative strategies? How are they creating consumer preference and loyalty and building brand equity?
Answers:
An advertisement (or "ad" for short) is anything that draws good attention towards these things. It is usually designed by an advertising agency for an identified sponsor, and performed through a variety of media. Ads appear on television, as well as radio, newspapers, magazines and as billboards in streets and cities.
The goal of any advertisement is to get subtle attention from the viewer, and to create a brand of the company.
Some of the advertisements are:
• Google Reunion Ad
This advertisement touched a raw nerve among us all. Anyone who watched
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This cute ad from Kitkat became one of the favorites of children from all over the country!
• Philips Widescreen TV Ad:
Two lovers are running towards each other: a typical Bollywood romance scene.. But instead of hugging, they are tired in between and they quit their meetup. And they are tired because Philips have introduced such a wide screen TV. Amazing creativeness!
• Surf excel : The advertisement of Surf is a case in point. In 1980s, the advertisement of Surf, a famous brand of Hindustan Unilever Limited (earlier HLL), portrayed “Lalita Ji” as a middle income Indian housewife, reflecting her frugality and no non-sense attitude. At that time, women were main.
At that time, women were mainly restricted to household chores and most of the time purchasing decisions were taken by the male members of the family. This particular advertisement showed the aspirations of those middle-class women who wanted to come out of their houses and make a professional career.
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A consumer who prefers a particular brand basically agrees to select that brand over others based primarily on his or her perception of the brand and its value. The consumer will reward the brand owner with dollars, almost assuring future cash flows to the company, as long as his or her brand preference remains intact.
Advertising and Consumer Behaviour Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do.
Today's market is extremely competitive. Once you capture customers, how do you keep them coming back to your brand? Here are a few ways to leverage your advertising strategy to boost customer retention rates.
1. Endorsements & Reputation
One of the strongest ways that brands can build loyal customers is with endorsements and reputation-building ads. When a celebrity or well-known industry expert endorses your products and services, it provides the social proof that consumers need to feel more confident about their
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