ipl-logo

Surrealism In Graphic Design

808 Words4 Pages

“You need hopes and dreams for nourishment; this is the realm in which advertising operates. Advertisements resonate with people seeking to make their dream a reality” (Pincas & Loiseau, 2008, p.290). Hence adverts need to present products in a dream-like manner. This research paper examines the influence of Rene Magritte on graphic design, mainly advertisements. Advertisements aim to influence consumer’s behavior and are designed to do so. Thus, advertisements have been influenced by various art movements that encompass influential and innovative qualities. Likewise, Surrealism, an art movement with “hyperbole” as its central quality, influences advertising which also uses the strategy of exaggeration to present products (Roque, 2007, p.172). …show more content…

Dictated by thought in the absence of any control exercised by reason” (Grunenberg & Pih, 2011, p.168) Evolving from Dadaism in1920’s, Surrealism dealt with a way of feeling and thinking instead of aesthetics (Meggs & Purvis, 2012, p.270). It is the most influential avant-garde art movement of the twentieth century which presents a visual means to express fantasy and thoughts (Meggs & Purvis, 2012, p.270). Surrealism had an inevitable influence on fine art, graphic design and advertising (Roque, 2007, …show more content…

His work always contained unique methods of communication and a “sense of commercial pull” which attracted many commercial artists to directly imitate and copy his imagery in advertisements (Meuris, 1997, p.193). Moreover, since Magritte was able to present an object in a suggestive manner (Meuris, 1997, p.193), designers started substituting and collaging their products into his images to create advertisements which use the power of his imagery. For instance, the Volkswagen Polo Blue Motion Ad by DDB Berlin is a collage of Magritte’s paintings and motifs such as the clouds and oversized objects. ‘The Son of Man’ is one painting which has been copied to form an hourglass man holding the petrol pipe. Similarly, there is a series of Allianz ads which are direct copies of the ‘Ceci n’est pas une Pipe’ imagery. (“Magritte: The apple and his eye”, n.d.). In this manner, his paintings, placed along with text have become a part of many

Show More
Related

  • Why Is Sidney Nolan Painted Pictures Using The Surrealism

    1288 Words  | 6 Pages

    Surrealism began in the 1990 and continues on today. Surrealism expresses real thing in an unreal way to express the workings of the artist`s subconscious and inner feelings. 7. The death of constable Scanlon. This painting was created in 1946 and is done in an enamel paint on composition board.

    Read More

  • Doritos Rhetorical Analysis

    1175 Words  | 5 Pages

    Television commercials are a vigorous part in the advertising of a product. Customers watch TV often, and almost one third of a television program is marketing. Since the creation of the TV, thus the use of marketing evolved melodramatically. Each new commercial tries to bring new sense to standard advertisement styles, even though the important use of rhetoric is used the same. The Doritos chip company advertised a commercial called the Doritos Time Machine, it argues that the Doritos have magical time traveling powers.

    Read More

  • Master Of Desire Rhetorical Analysis

    187 Words  | 1 Pages

    Nowadays, not only in the advertisement industry, but everything has sexy appealing and everywhere. For example, on television, the internet, magazines and poster. In the article, “ master of Desire: The Culture of American Advertising” Jack Solomon agreed, “ Sex never fails as attention-getter, and in a particularly competitive, and expensive era for American marketing, advertisers like to bet on sure thing” (172). The aspect of advertising can be anything and there are no limits.

    Read More

  • Review Of Solomon's Masters Of Desire The Culture Of American Advertising

    1133 Words  | 5 Pages

    The environment is pledging an elitist appeal but the warm colors found in the image attract the populist group. In Jack Solomon’s “Masters of Desire the Culture of American Advertising” he explains a paradox in the American psyche. He argues that Americans simultaneously desire superiority and equality, as a result, advertisers create images that exploit those opposing conditions. He emphasizes that America is a nation of fantasizers. He sums up that advertisers create consumer hunger by working with our subconscious dreams and desires in the marketplace.

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • The Impact Of Psychic Automatism On Art

    771 Words  | 4 Pages

    Surrealism was rooted from Dada, which is a result of World War I. Dada artists’ goals are to create a culture where people champion the absurd, the irrational and the spontaneous to relief themselves from the boundaries and anger created by the war. Surrealists, however, having realized the “cynical and nihilistic” results of Dada’s works, used the ideas from Dada to create a “more sophisticated, more comprehensive movement” (Brad Finger, 2013, p 12). Fig 1: Timeline of Surrealism. (source: self-made) In the early years, surrealism was aimed to become a social movement that involved everything from science to politic.

    Read More

  • How Did The New Deal Influence The Federal Art Project Of Work

    1658 Words  | 7 Pages

    It is easy today for someone to see the effects famous artworks have had: the toy clocks that look like they are melting and dripping off the table, the parodies of artworks on coffee mugs, and the artistic styles that still appear across the world. Many of these products and influences originated from the 1930s. This time was characterized by the Great Depression, upcoming World War II, the entering of communism on the world stage. Economic strife and political orientation found their way into the world of art, helping to develop new movements of Surrealism, Social Realism, and Regionalism along with artists, such as Salvador Dali, that will continue to captivate large audiences for times to come. For much of the decade, Surrealism and Social

    Read More

  • A Rhetorical Analysis Of Mcdonalds

    983 Words  | 4 Pages

    Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.

    Read More

  • Apple's Ethos Pathos Logos

    973 Words  | 4 Pages

    Apple’s commercial “Dreams” is very effective towards its targeted consumers through its elegant use of pathos and logos. Apple is targeting young, early twenties, and educated people wanting a

    Read More

  • The Elaboration Likelihood Model

    1014 Words  | 5 Pages

    If one is able to cope with the dissonance, at the same time can make a choice faster. 2.2. Visual presentation of an Advertisement with Regard to Its Persuasive Potential Advertisement, as previously investigated, has to draw one’s attention and promote particular product. Amid this feature, the essence of advertising is visual communication. As the role of language is crucial in further analysis, the visual presentation is the first element that make the receiver be interested with the advertisement.

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.

    Read More

  • Art History: The Surrealist Movement

    1632 Words  | 7 Pages

    The Surrealist movement first appeared in the early 1920s, and has shaped the course of art history significantly. The goal that many Surrealists share is to “resolve the previously contradictory conditions of dream and reality into an absolute reality, a super-reality.” In other words, the purpose of Surrealism is to portray the imagination by revealing ideas and images from the unconscious mind. The movement occurred just after World War One, when many people were still coping with the grief and devastation that the war had brought. Many European countries were severely affected by the war as many economies were suffering a Depression. During this time, the Surrealists focused their energy on escaping from the devastation that surrounded

    Read More

  • Summary Of René Magritte's The Lovers II

    1075 Words  | 5 Pages

    Thus, Magritte most likely created this canvas painting in hopes to bring awareness to the way overthinking and being psychologically overwhelmed can become suffocating, eliminating the chance for intimacy in a romantic relationship between two people. Because of this, it will cause much frustration and continuous strain. These are the things that many people were ignoring, but Magritte urged for the public to think

    Read More

  • The Influence Of Popular Music In Advertising

    2169 Words  | 9 Pages

    According to Allan (2006), marketeers and “advertisers” use variable approaches and techniques in order to fully engage, involve and immensely persuade the “potential” consumers to buy their product or service (p. 434). It is noticeable that these techniques have greatly evolved and remarkably developed through the past decades (Hemmings, n.d.). This gradual enhancement in advertising techniques is precisely concentrated in the background features of advertisements, such as “attractive” colours and pleasing music (Gorn, 1982, p. 94). In other words, marketeers established an entirely new method to attract the audience, and this is done through integrating psychology in marketing. This has been the main goal of all marketing campaigns and advertisements

    Read More

  • Advertisements Use Semiotics In Advertising

    1953 Words  | 8 Pages

    Every single day we are bombarded with advertisements, and we are sometimes subconscious to it. Advertisements play an eminent role in influencing our culture by moulding the minds of its’ viewers. They grab our attention left, right and centre; leaving us feeling insecure about ourselves wishing that we could look like the size 4 model depicted in the Guess advert. Messages are delivered to us in all sorts of ways through television, radio, magazines, social media and text messages aiming to capture our attention wherever possible. Everywhere we look, we are plagued with images of the latest products, which in essence attract consumers because we as humans are constantly wanting to satisfy our wants and needs because what we have is never

    Read More

More about Surrealism In Graphic Design

Open Document