Survey Essay

SURVEY:

Survey is the procedures and techniques to collect information with a specific purpose and this can be conducted through various means such as predefined questionnaires, by telephone, email, mail, in person, or web inquiries. So this the method that reflects the idea, opinion, acts, or behavior in business contexts.

SURVEY QUESTIONNAIRES:

Survey questionnaires are predefined and organized research instruments consisting of set of various questions those are useful tool for gathering information for a specific purpose and conducted by questioning the respondents. The survey questionnaires are to be administered in various ways and the ways are as follows:

 Face to face interaction.

 Telephone.

 Computer based.

 Paper and pencil.

This is the method that directly involves participants, representatives and other people either related to the program or not.

For the extensive data collection and to obtain the real situation for all disciplines interview method is crucial for the individual or the company. Interview method is different from all other data collection methods as in this method all walks of participants are necessary including staffs, project participants, and the others associated with the program.

When interpersonal interaction is essential and opportunities for the follow-up of motivating interpretation are desired and when the participants’ standpoints are significant, foreseeable and explicit then interview method is influential for the direct persuasions in the successful project. So when the business is crucial need of strategic planning, identification of the issues, refinement of the program, including in need of assessment, only then interview data collection method may be used.

Advantages of interview method:

1. Large number of participants can be included so lots of opinions, ideas, and comments may be

When electronic recordings are not possible then face-to-face interview can bring desired results.

8. It is also ensured of understanding of the questions.

9. This is the great opportunity to explore the topic in details.

Disadvantages:

1. Time-consuming and more expensive.

2. Need well qualified interviewer or highly trained personnel.

3. Misleading results can be obtained for the biasness of the interviewer.

4. Sometimes the volume of databases may be too large to transcribe or reduce.

BENCHMARKING:

This is the method for the comparison and measurement of a particular organization with others in a way that reflects performance and practices such that rapid improvement should be done as well as innovative ideas would be generated and in this means the organization can be turned into the renowned organization in this world.

Benchmarking method is very useful for the following purposes:

1. Improvement of productivity and reducing costs.

2. Setting performance targets.

3. Administer change and pick up the pace.

4. Modernization and achieving breakthrough.

5. Formation of the sense of importance.

6. Determination of future trends.

7. Implementation of procedures and monitoring results.

8. Achieving harmony on revised targets.

9. Locating