Sustainable Agriculture In India

1366 Words6 Pages
”India does not live in its towns but in its villages” - Mahatma Gandhi. Unfortunately, almost 70 years later, this statement stands, an axiom. With 67% of India's population in the rural areas, agriculture has been been a major driving force for India's economy as it employees 53% of India's working population. However, in the modern world, this is no longer sustainable as agriculture only accounts for 13.9% of the country’s GDP. Thus, with the highest rate of growth(7.9%) and its shift towards urban development, the country has been steaming away from the primary sector. However, with the existing heavy reliance on the sector, it would be more feasible to develop and efficacies agriculture through better farming practices and
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To further emphasise the global importance of this problem, several Non-Governmental Organisations such as Apulkee and Navdanya have been working alongside farmers for the development of the agricultural sector.

To examine the issue with better insight, i will be using the disciplines of Geography and Economics to answer my research question “How effective has the implementation of the e-choupal Initiative to transform the Indian Rural Agricultural Sector introducing transparency and trust to the existing framework
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There are 6,500 e-choupals in India. For each, there is a “Sanchalak”, a farmer, trained by the ITC to operate the facility. The Sanchalak is bound by public oath to benefit the community and the position is often perceived as prestigious. The computer is hooked up to the farmers house, where it purposes 600 farmers across typically 10 villages within a 5Km radius. The Sanchalak is able to charge farmers a fee for each transaction. Due to this, small and marginal farms have been protected and are able to produce and sell their goods at a fair price, enabling them to a healthier business model.

The e-choupal enable farmers to access a wide range of resources, available online, by which their farms may prosper. Farmers can view local prices in Mandis, be informed about local weather, global price trends and even learn about innovative farming techniques, resulting in a higher quantity and quality of yield. The facility may assume the role of a bank, providing farmers with stores of seeds, fertilisers and FMCG(fast moving consumer goods). Antagonistically, it also allows farmers to sell their crops at the day before’s closing price. In this way, the facility also acts as a semi-buffer, almost cushioning the farmers from exploitation of global demand trends. In theory, e-choupal has truly informed and empowered the rural farms of India through technology by intervening in
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