Museum Positioning & Branding (Cheung Ka Yan Viola 53600793) Introduction Museum Positioning and branding is all about how a museum develop an identity in the community by advertising its own characteristics. It is important to let the audience to know how the museum is different in relation to other museums and competing leisure activities. In my part, I’m going to focus on the different museum positioning strategies, the creation of brand identity, brand image and the case of rebranding with local and overseas museum examples. Museum Positioning and strategies Museum positioning is one of the most essential premise when developing a museum branding strategy. It is defined as “the act of designing an organizational image, values and offerings, so that consumers understand, appreciate, and are drawn to what the organization stands for in relation to its competitors.” (Kolter and Neil, 2008) In other words, museum positioning is a way for the museum to identify themselves on which kind of content they are focusing, hence what kind of service can they provided to the audience.
The introduction of a catalogue App will help a lot more. The catalogue app will not only show or display the products that IKEA has in stock but also at a click on a particular product it will display how the furniture will look in your room or home considering space as well. This will help customers to make informed decisions about a particular product they need before coming to the store. The added advantage will be the fact that the products are also displayed at the store as well. With an already made decision ,all that a customer needs is to have a physical look at the product required and purchases are made at a goal.
In this essay, I will speak about the International HRM Case Study - Brunt Hotels by Fiona L. Robson, complete the activities A, C, E, and G, and answer to the questions provided in the assignment. First off, let's see what is about this case and his purpose. The case provided is done with the purpose of understanding the issues involved in domestic and international recruitment and selection in different types of industries. In hotel industry for example, as we have the Brunt Hotels case that helps us to understand and learn how to logically apply the theory to the practical situation in other industries too. Industries that prepare to expand their markets internationally, industries that need to evaluate well and analyze the implications
Implementation of such qualitative method in the investigation is relevant and makes it easier to investigate the aspect mentioned through the support of the work done by the authors of the different publications. Following the qualitative method, the research tries to be an exploratory research as much as possible. Thorough interviews of different site personnel are done to obtain information based on the personal histories, perspectives and experiences on the effects of sound in office building and suggestion of possible solutions. Group interviews are also initiated as this brings better understanding on the effects experienced by different members of the group. It is also advantageous to use this method because focus groups generate many ideas which help to explain and explore the concepts underlying the influences of the effects investigated.
The journal I choose is Determinant of design elements and compositional settings of window display on the corporate strategic merchandising of large scale department store: a case of central world department store, written by Thitipann Kernsom: Ph.D.Candidate Bangkok, Thailand and Prof. Nopadon Sahachaisaeree: Urban and regional planning, King Mongkut’s Institute of Technology Ladkrabang Thailand. This journal was accepted on March 11, 2010. This study aim to elucidate the differentiation of design settings in attracting and conveying of merchandizing message to its target group. Window display resembles product wrapping used in a store, which is characterized as an important medium of communication to customers. In window display performs
Phenomenological Architectural Design Phenomenology, in general, is the interpretive study of human experience which aim to examine human situations, events, meanings and experiences. Through exploring the phenomenological investigation of how the community experiences the spaces of Kwan Imm Ting with an intimate scale, where any object, event, situation or experience that the people can see, hear, touch, smell, taste, feel, intuit, know, understand or live through. (David Seamon, 2000) In other words, Juhani Pallasmaa suggest that a phenomenological study draws attention to specific phenomenon and point toward more general qualities and characteristics that accurately describe the essential nature of the phenomenon as it has presence and meaning in the concrete lives and experiences of the community (human beings). In experiencing Kwan Imm Ting, phenomenology of material, of color, of architecture and of space that the community live through will be examined. One insightful study relating to material and detailing aspects is a “phenomenology from within” - a near “phenomenology”, where architectural “close-ups” are given emphasis.
Table of Contents Introduction 3 IKEA history 3-5 Case Study 6-7 Personal Interpretation 7 Conclusion 8 Bibliography 9 Introduction This is an academic research report on IKEA. I am writing about IKEAs history and its place as lead manufacturer of furniture in the world. I have also chosen one piece of IKEA furniture that I found attractive. I have explained how IKEA have made the piece and then how I would make it and explained why I would. I will then give my personal interpretation of IKEA and the advantages and disadvantages that it has had on the furniture world.
Inside the Penang Peranakan Mansion, we can discover an eclectic mix of elegant English ceramic floor tiles, beautiful Scottish ironworks for the balconies and railings, continental European art and furniture incorporating Chinese carved-wood panels for the doors and walls. The building was then furnished and developed into a “Baba Nyonya” Museum to display and present the existence, lifestyle as well as the culture of the Chinese Straits in Penang, which called the Peranakan. The
CHAPTER TWO 2.0 LITERATURE REVIEW 2.1 Introduction In this chapter, the researcher will expound on design philosophies which are relevant to this study, and which will be applied to solve the presiding interior design problem as well as possible. A number of exemplars who apply these philosophies in their work will be presented, such as the Kofunaki House for the landscape design, as well as examples of important interiors, relevant to this study, which they have designed. The design process of this 2.2 Review of Theoretical Literature The design philosophies of sustainable design and eco design which will be employed in this study have been discussed and debated about by various scholars. 2.2.1 Review of Theoretical Literature on Sustainability
A Study on the Linguistic Landscape in Shop Signs in Kampar, Perak Introduction Exploring the linguistic landscape of Kampar, in the state of Perak, Malaysia, this study focuses on the towns’ objectives in naming their businesses to be put on display as their official signage. These objectives are in relation to the type of township, store location and targeted customers. A closer look on the current language policy regarding public signage and the adherence level of the town people is also analysed. This study divulges particularly on various shop signs in two areas of Kampar, namely Jalan Idris, famously known as “Old Town” and Taman Bandar Baru, or “New Town”. Thus, the official signage mentioned earlier refers to the choices of language(s)