Sustainable Marketing

Marketing ethics may also refer to the manner in which a business presents its products to consumers generate more sales and make more profit. Such a practice must include a conscious attempt by the companies in question to apply moral principles when they are dealing with clients or other customers, especially when it comes to the production, pricing, and promotion of their goods or services. Some ethical issues are universal, while some are derived from the culture and beliefs of various people. Since marketing is oftentimes the first line of information a person receives about a certain product or company, it is extremely pertinent for the extended life of the company who is making or producing that certain product or is representative of that company, to be honest in their approach to the public. If they are unethical if they prey on weakly minded customers and other related parties then the company would surely suffer.

We find it more beneficial to focus on the stakeholders because down the road we must ensure that we continue to increase profits. If the company is still able to create revenue, the company should keep higher positions in order to ensure a smooth order of business and job stability. It is important to think of the community and the primary stakeholders when proposing a business plan because their positive outlook of Chocoholics Anonymous is needed to create a profit. In a discussion written by Waldkirch, he discusses the models of shareholders and stakeholders. He responded that the shareholder’s model was not as strong as the stakeholder’s model because “Corporations cannot be successfully managed in the long run against the interests of its stakeholders” (Waldkirch, 2008, p. 7).

Servant leadership is a philosophy and set of practices that enriches the lives of individuals, builds better organizations and ultimately creates a more just and caring world. Servant leader focus on the needs of others before considers they own. A servant leader focuses primarily on the growth and well-being of people and the communities to which they belong. They are more focus on success with a peaceful way and caring world compare to some leader style want to success no matter using what cruel way. While traditional leadership generally involves the accumulation and exercise of power by one at the “top of the pyramid”, but servant leadership is different.

The model of communication is valued so much, in out cultural moment because, we have moved forward from the ideology of being told exactly what to do and focusing only on the outcome. We’ve now shifted to the belief of making sure those who have a hand in the outcome, also see a personal outcome within themselves and their team. The modern culture is more based on human experience because it’s believed that is goes hand in hand with productivity and helps not only make the experience of the worker better but is also used as a motivation tool. Along with that is the impact social influence has on todays society. The reason as to why social influence is valued so much is because we live in a society where there is a constant need to belong and the only way to really belong is through conforming to the norms seen by these social influences.

Analysing the Gap According to the Ben & Jerry’s Mission Statement, the goal of the company is to integrate product quality with economic success and social responsibility. The key that successfully links these three missions together is the differentiation strategy. A differentiation strategy involves the firm creating a product/service, which is considered unique in some aspect that the customer values because the customer’s needs are satisfied. It calls for the development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition. (Dirisu, et al., 2013) through the use of a differentiation strategy the company provides a better product that consumers perceive as being worth the premium price (Thompson and Strickland, 1998) The product aspect of the differentiation strategy requires Ben & Jerry’s to maintain the strictest standards of product quality.

if the purpose is the foundation of the company with its employees, then the trust of the consumers will follow. Consumer consciousness has shifted from what product is being offered and how it will benefit the consumer to how the product was made and how it affects consumers as whole, this means that consumers are aware that the choices they make about brands will the affect the choices of other consumers. Brands with an authentic approach to brand purpose, can expect to increase their brands to be the most valuable ones. An authentic brand will be ineffective if it's not communicated to the outside world accordingly, the purpose being a brand has to manifest itself internally, and form part of the culture of the organisation, so that the

Chipotle should focus on targeted marketing campaigns to their consumer target. These advertising campaigns should focus on the locally sourced, environmentally friendly practices that the brand is embodying and living. Since the target market is also sensitive to product price, these campaigns are an opportunity to connect the higher rate with the quality of the product and the social benefits that are created by paying that additional amount as a consumer. There is still a chance that the price increase might lead to a decrease in their target consumer base. Any claims made by Chipotle as far as their environmental and social good initiative needs to be firmly based by facts and active practices, or the company is at risk of being “outed” by any number of social and environmentally focused groups.

Social responsibility theory is where "the media take it upon themselves to elevate their standards, providing citizens with the sort of raw material" (Nerone, J 1995). This means businesses should provide what is beneficial for the society by focusing on consumer interest. The concepts of negative liberty and positive liberty is that negative liberty focuses on "freedom from" while positive liberty focuses on "freedom to" live life the way you prefer (C., 2016). Both liberties have advantages and

Being socially responsible is the idea that businesses should balance profit-making activities with activities that balance benefit society; it involves developing businesses with a positive relationship to the society which they operate. Social responsibility is an ethical theory, in which individuals are accountable for fulfilling their civic duty but the actions of an individual must benefit the whole of society. Social and civic responsibility should be an automatic thing that should come to people’s minds when trying to improve society. The main concept of social responsibility is that every individual, has to perform so as to maintain a balance between the economy and the ecosystems. From the article “Social Responsibility and Ethics”

In a macro viewpoint, top-down and bottom-up project governance are both required to project implementation, in other words, the success of project deliverables reply on positive executive board outcomes as well as subordinate body effectiveness. Therefore the scheduled staff training and reward system setting is necessary to arouse employee motivation. Moreover, the entire CATA4 acts focus on the way of changing business project, neglecting leadership and stakeholder relatively. This study attempts to analyze appropriate leadership style and stakeholder engagement, whereas the relationship between the leadership and organizational culture is undefined. Further, the managerial implication to CATA4 comes from SLM, which diagnoses leadership weaknesses within CATA4.

As previously stated, marketing management involves choosing one or more target audiences as well as getting and keeping customers through creating, delivering and communicating superior customer value. To do this successfully, businesses must understand that they are not the only choice. They must also understand the marker and find creative ways of providing new value to their customers. Once the new value has been implemented, then it must be communicated to the consumers. Businesses are most successful when they are aware that “marketing management has to be responsive and adaptive to ever-changing business environment (Salkovska, Batraga & Ogstra,